Are Your Payments Driving Growth? Get Your Free Growth Index Score

Embedded Payments Growth Index

You Got Embedded Payments Live.
Now Make It Actually Grow.

Your payments program is live. But is it reaching its full potential? The Fortis Growth Index helps software platforms understand how effectively their payments program is driving adoption, revenue and long-term growth.

Get my free Growth Index Review Take the 90-second self-check

Why this matters

The gap between “live” and “growing” is wider than you think

  • Payments revenue is growing, but how much opportunity remains untapped? Without clear visibility into your total revenue potential, it’s difficult to know where to focus next.
  • Merchant adoption can plateau after launch, leaving additional growth on the table. Without clear visibility into who hasn’t activated and why, it’s difficult to know where to focus your adoption strategy.
  • Your payments integration should support growth, not slow it down. As your platform evolves, flexibility is essential to adding capabilities and supporting new customer needs.
  • Payments can create value across product, sales, finance and customer success. Without shared ownership and clear goals, it’s harder to turn that potential into sustained growth.

What is the Fortis Partner Growth Index?

Software platforms that already have embedded payments live and want to increase adoption, revenue and customer value, not platforms starting from zero.

The Fortis Partner Growth Index is a free benchmarking assessment that evaluates your payments program across four growth drivers, and shows where your program is performing well and where greater opportunities may exist.

It takes under 2 minutes. You’ll get a personalized score with actionable insights into revenue visibility, payment adoption, integration flexibility and strategic alignment. And if you want to go deeper, a Fortis payments expert can walk through your results and help identify where to focus next.

90-Second Self-Check

Find out where your program is leaving revenue behind

Check every statement that’s true for your platform today. Your score shows which growth drivers to prioritize first.

Revenue Transparency

You can easily connect payment volume and revenue to specific products or customer segments, without pulling a custom report.
Payment performance is built into your standard business reporting, from QBRs and board decks to team reviews.
A dedicated owner is accountable for payments revenue performance and reporting, not just a quarterly finance review.

Merchant Adoption Depth

Payment adoption grows beyond onboarding. You actively track and manage attach rates as your customer base and platform usage grow.
You know which customers haven’t activated payments and have a proven strategy to engage them and increase adoption.
Payment adoption is a core business metric, with a clear target, dedicated owner, and plan for continued growth.

Integration Flexibility

Payments capabilities evolve alongside your product roadmap, not six months behind it.
New product features can launch without unnecessary payment integration rework. Payments are never a bottleneck in your release cycle.
Your payments integration supports new opportunities without limiting deals, delaying expansion, or standing in the way of product innovation.

Strategic Alignment

A cross-functional owner is accountable for payments growth, not just day-to-day operations and support.
Payments performance informs product planning and executive decision-making, not just financial reporting and reconciliation.
Your payments partner contributes to product and growth planning, not just implementation, escalations and renewals.

Your Growth Index Score

Check items to see where you stand. If most are unchecked, there's significant upside available.

Underleveraged 0 / 12

Ready to go deeper? Fortis can walk through the full framework with you and help identify the opportunities that can have the greatest impact, leaving you with a clear, prioritized roadmap for growth.

Schedule a Growth Index Review

The Core Framework

The four growth drivers

These four dimensions show how effectively your embedded payments program is driving growth, and where opportunities remain to increase adoption, revenue and customer value.

Revenue visibility

From guesswork → strategic control

Clear visibility into payment performance helps you understand which customer segments are driving adoption and revenue, and where greater opportunity remains. The right metrics turn payment data into insights your teams can act on.

What good looks like

Payments metrics drive QBRs, product planning, and partner conversations—not just invoices and quarterly reconciliation.

Merchant adoption depth

From initial activation → continuous growth

Payment activation is only the beginning. Leading programs manage adoption continuously, with clear targets, strategies to engage more customers and dedicated ownership of performance.

What good looks like

Every eligible merchant is in an active adoption track. No merchant falls through the cracks after onboarding.

Integration flexibility

From constraint → competitive advantage

Your payments integration should evolve alongside your product roadmap. The right flexibility helps you launch new capabilities, support evolving customer needs and pursue growth opportunities without payments slowing you down.

What good looks like

New product capabilities launch with payments built in, supporting faster development and a more connected customer experience.

Strategic alignment

From support function → growth driver

Payments creates more value when it has executive visibility, cross-functional ownership and clear growth goals. Strategic alignment turns payments from an operational function into a business-wide growth driver.

What good looks like

Payments has dedicated ownership, executive visibility and a clear roadmap aligned with product and business growth.

Maturity Model

Where does your payments program stand?

Every payments program is at a different stage. The Growth Index shows where you are today and where the greatest opportunities for growth remain.

Stage 1

Early-Stage

Payments is live but visibility is limited. Performance isn’t consistently measured, making opportunities for growth harder to identify.

The foundation is there. Now it’s time to uncover the potential.

Stage 2

Enabled

Your team has visibility and adoption is growing, but optimization is still largely reactive to customer needs.

You’ve built the foundation. Now it’s time to build on it.

Stage 3

Managed

Payments is a managed program with clear KPIs, cross-functional alignment and a consistent approach to optimization.

Growth is intentional, measurable and actively managed.

Stage 4

Strategic

Payments is a revenue driver and product differentiator. It’s part of your roadmap, customer value proposition and growth strategy.

Payments is a strategic advantage that helps differentiate your platform.

The Partner Behind the Index

Why Fortis

We help make embedded payments a genuine revenue engine, not just a capability your platform checks off. That takes technology, expertise and a partnership built around growth.

Your integration moves with you

Our proprietary payments technology is built to evolve with your platform. New products, new verticals, new payment types—your integration moves with your roadmap and changing customer needs. Payments becomes an enabler of growth, not a constraint you have to manage around.

Turn payment data into growth insights

We give platforms the data, reporting and benchmarking tools to turn payment performance into actionable insights. See which customer segments have room to grow, which adoption strategies are working and where new revenue opportunities exist—not just once a quarter, but continuously.

We grow when you grow

Fortis takes an active role in your growth, from co-selling and onboarding to market development and roadmap planning. Our success is aligned with yours, so we stay focused on increasing adoption, creating customer value and growing your payments program together.

turn insight into impact

Ready to see where your
payments stand?

You’ve seen your Growth Index score – now let’s dive deeper.
Share a few details and a payments expert will walk you through your results
and show you exactly where to improve.

No commitment. Just clarity on your payments performance and how to do better.

See Your Benchmark

See how your score compares to businesses like yours.

Understand Your Results

We’ll break down what’s driving your score and where you can improve.

Unlock Your Opportunity

Get expert recommendations to increase revenue, reduce costs and improve efficiency.

© 2026 Fortis Payment Systems, LLC (“Fortis”). All rights reserved. All other trademarks and brand names are the property of their respective owner(s).

Fortis is a Payment Facilitator and registered ISO for KeyBank National Association (Cleveland, OH) and Fifth Third Bank, N.A. (Cincinnati, OH); Fortis is a registered ISO for Citizens Bank, N.A. (Providence, RI); Compass Bank (an Alabama State-chartered bank); Woodforest National Bank (The Woodlands, TX); U.S. Bancorp (Minneapolis, MN); PNC Bank, N.A. (Pittsburgh, PA); Pathward, N.A. (Sioux Falls, SD); and Elavon, Inc. (Atlanta, Georgia), including the Canadian branch of U.S. Bank National Association.

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