Are Your Payments Driving Growth? Get Your Free Growth Index Score

Embedded Payments Growth Index

You Got Embedded Payments Live.
Now Make It Actually Grow.

Getting payments live was the milestone. Building a program that compounds revenue from it—that's the work most platforms haven't done yet. The Growth Index tells you exactly where yours stands and what to fix first.

Get my free Growth Index Review Take the 90-second self-check

Why this matters

The Gap Between “Live” and “Growing” Is Wider Than You Think

  • Payments revenue is coming in—but you can't tell whether you're capturing 30% of your potential or 80%. The data doesn't exist yet to answer the question.
  • Merchant adoption peaked at launch. You don't know which merchants haven't activated, you don't know why, and there's no playbook to go back and get them.
  • Every new product feature triggers a payments conversation that shouldn't need to happen. Your integration is a bottleneck, not a foundation.
  • Payments has no cross-functional owner. It gets reviewed once a quarter, managed reactively, and never becomes the growth lever it should be.

90-Second Self-Check

Find Out Where Your Program Is Leaving Revenue Behind

Check every statement that’s true for your platform today. Your score shows which growth drivers to prioritize first.

Revenue Transparency

You can instantly tie payments volume to specific product cohorts or customer segments—without pulling a custom report.
Payment performance data shows up in your standard business reporting—QBRs, board decks, team reviews.
There is a named owner responsible for payments revenue reporting—not a shared inbox or a quarterly finance export.

Merchant Adoption Depth

Adoption rates grow with platform usage—not just at onboarding. Payments attach is a metric you actively track and manage.
You know exactly which merchants haven't activated and have a documented, tested playbook to re-engage them.
Payments adoption is tracked as a formal business metric with a target, an owner, and a plan to hit it.

Integration Flexibility

Payments capabilities evolve alongside your product roadmap—not six months behind it.
New product features don't require a payments integration rework to ship. It's never the bottleneck in your release cycle.
Integration limitations have never caused you to lose a deal, delay an expansion, or kill a feature before it shipped.

Strategic Alignment

There's a cross-functional owner responsible for payments growth outcomes—not just operations and support tickets.
Payments performance is reviewed in product planning and executive meetings—not just finance reconciliation.
Your payments partner is involved in your product roadmap conversations—not just escalations and renewals.

Your Growth Index Score

Check items to see where you stand. If most are unchecked, there's significant upside available.

Underleveraged 0 / 12

If you’d rather benchmark with a partner than go it alone, we can walk through the full framework together — and leave you with a clear, prioritized roadmap of the changes most likely to move your score.

Schedule a Growth Index Review

The Core Framework

The Four Growth Drivers

These are the dimensions where embedded payments programs either compound growth—or quietly leave revenue on the table. Every platform has gaps in at least two.

Revenue Transparency

From guesswork → strategic control

If you can't instantly answer which merchant segments have the highest payment attach rate—you don't have revenue transparency yet. You can't optimize what you can't measure, and most platforms aren't measuring the right things.

What good looks like

Payments metrics drive QBRs, product planning, and partner conversations—not just invoices and quarterly reconciliation.

Merchant Adoption Depth

From launch event → managed program

Getting merchants live is the starting line, not the finish. The platforms compounding growth treat adoption as a continuous program—with defined targets, re-engagement plays, and an owner who's accountable for the number.

What good looks like

Every eligible merchant is in an active adoption track. No merchant falls through the cracks after onboarding.

Integration Flexibility

From constraint → competitive advantage

An integration that can't keep pace with your product roadmap becomes a ceiling, not a foundation. When payments is the reason a feature ships late—or doesn't ship at all—it's costing you more than processing fees.

What good looks like

New product capabilities ship with payments built in from day one—never bolted on, never a blocker.

Strategic Alignment

From support function → growth driver

Payments programs with executive ownership and cross-functional champions grow faster than those managed as infrastructure. The difference isn't the product—it's whether anyone is actually accountable for growing it.

What good looks like

Payments has a named owner, executive visibility, a multi-year roadmap, and a seat at the product table.

Maturity Model

Where Does Your Program Stand?

Every platform enters at a different stage. The Growth Index tells you where you are—and exactly what it takes to move forward.

Stage 1

Early-Stage

Payments is live but largely invisible to the business. Performance is assumed, not measured. Growth, when it happens, is incidental.

Revenue is being left on the table. You just don’t know how much.

Stage 2

Enabled

Your team has visibility and adoption is active—but growth is inconsistent and largely reactive to what merchants ask for.

You’ve built the foundation. You haven’t built the program yet.

Stage 3

Managed

Payments is a managed program with clear KPIs, cross-functional alignment, and a consistent rhythm of optimization.

Growth is intentional. This is where compounding starts.

Stage 4

Strategic

Payments is a revenue driver and product differentiator. It’s in your pitch deck, your roadmap, and your growth strategy.

Payments is a competitive moat. Very few platforms get here.

The Partner Behind the Index

Why Fortis

We exist to make embedded payments a genuine revenue engine—not just a capability your platform checks off. That requires a different kind of partnership than most processors offer.

Your Integration Won't Hold You Back

Our proprietary end-to-end technology stack is built to evolve with your platform—not stay frozen at the version you launched on. New products, new verticals, new payment types: your integration moves with your roadmap, not behind it. Payments becomes a competitive advantage you own, not a constraint you manage around.

You'll Know Where Every Dollar Is Coming From

We give platforms the data, reporting frameworks, and benchmarking tools to turn payment performance into a strategic asset. Within 30 days, you’ll know which merchant segments are underperforming, which adoption plays are working, and where the next tranche of revenue is sitting. Not once a quarter—continuously.

We Grow When You Grow

Unlike processors with a transactional model, Fortis takes an active role in your growth—from co-selling and onboarding to market development and roadmap planning. Our revenue model is aligned with yours: we don’t win unless your payments program wins. That changes the nature of every conversation we have.

turn insight into impact

Ready to see where your
payments stand?

You’ve seen your Growth Index score – now let’s dive deeper.
Share a few details and a payments expert will walk you through your results
and show you exactly where to improve.

No commitment. Just clarity on your payments performance and how to do better.

See Your Benchmark

See how your score compares to businesses like yours.

Understand Your Results

We’ll break down what’s driving your score and where you can improve.

Unlock Your Opportunity

Get expert recommendations to increase revenue, reduce costs and improve efficiency.

© 2026 Fortis Payment Systems, LLC (“Fortis”). All rights reserved. All other trademarks and brand names are the property of their respective owner(s).

Fortis is a Payment Facilitator and registered ISO for KeyBank National Association (Cleveland, OH) and Fifth Third Bank, N.A. (Cincinnati, OH); Fortis is a registered ISO for Citizens Bank, N.A. (Providence, RI); Compass Bank (an Alabama State-chartered bank); Woodforest National Bank (The Woodlands, TX); U.S. Bancorp (Minneapolis, MN); PNC Bank, N.A. (Pittsburgh, PA); Pathward, N.A. (Sioux Falls, SD); and Elavon, Inc. (Atlanta, Georgia), including the Canadian branch of U.S. Bank National Association.

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