BLUEDOG is now Fortis

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FortisPay and BLUEDOG Announce Merger

August 10, 2020 Novi, MI. and Vero Beach, FL. Fortis Payment Systems, LLC (FortisPay) and Blue Dog Business Services, LLC (BLUEDOG), leading providers of payments technology and merchant services, announced today the merger of the two companies creating a North American integrated commerce leader.

The business will expand rapidly, leveraging Zeamster, FortisPay’s proprietary commerce platform that creates integrated experiences for software and ERP providers, and BLUEDOG’s technology and scalable business development machine. With the support of Lovell Minnick Partners, which made a significant investment in FortisPay in late 2019, the newly combined company will further accelerate its growth in technology-led payment solutions.

Ron Dichter, founder and CEO of BLUEDOG, will join the Board of Managers and will help lead the overall direction of the combined company. “It is a thrilling next chapter for the BLUEDOG team. With a long career in the payments industry, I am excited to be aligned with a solution like Zeamster and the talented FortisPay team. I look forward to being a part of this market-leading enterprise,” said Ron. The combined business will be focused on creating amazing experiences for technology-focused partners in high growth segments.

Jimmy Nafso, FortisPay CEO and co-founder, added, “We couldn’t be more excited to have Ron and his team from BLUEDOG join our mission. Ron brings years of experience creating vertical solutions that will help us continue to execute on our ISV value strategy.”

FortisPay and BLUEDOG serve over 13,000 businesses throughout North America. Both entities have technology solutions and proprietary distribution that will continue to drive market-leading organic and acquisitive growth.

Preston Todd Advisors, a specialist in FinTech and payments advisory, represented BLUEDOG as a strategic advisor in the transaction.