2023 BWH Hotels Annual Convention Recap: Fortis Helps Hoteliers Protect Their Revenue

Last month, Fortis participated in the Best Western Annual Convention hosted in beautiful Honolulu, Hawaii. The Fortis team had the opportunity to engage in educational sessions, workshops, and intriguing product demos to experience the latest in all things property management.  

As the leader in embedded payment solutions for businesses in the lodging industry, Fortis made a splash, stirring up conversations and answering questions from attending hoteliers on the trade show floor. The team’s expertise in B2B payment solutions allowed them to share how hoteliers can accept payments faster and more securely, minimize fraud, lower costs, and protect their revenue in the long term.    

Event Highlights: Educational Session on Chargebacks

One of the highlights of the event was an educational session hosted by Raj Pannu, VP of Business Development – Lodging at Fortis, called “The Top 5 Best Western Chargebacks and How to Fight Them.” This session delved deep into the world of chargebacks as Pannu walked attendees through best practices to help hotels protect themselves against chargebacks, minimize fraud, and reduce operational costs. 

What stood out to me was the opportunity hoteliers have to really make an impact in the industry. The event showcased real-world success stories and inspired attendees to embrace innovative strategies for sustainable growth,” said Raj.  

The session was a testament to Fortis’ commitment to advancing the lodging industry forward and fostering growth for hoteliers through innovative solutions. 

The Fortis Hospitality Difference

Fortis continues to lead the way in embedded payment solutions for businesses in the lodging industry. Our all-in-one payments platform seamlessly integrates into property management systems, empowering hotel owners to lower costs, prevent chargebacks, and accept guest payments securely. With industry expertise and easy-to-use technology, Fortis equips Best Western and other property owners with the tools they need to run their hotels successfully.  

Want to learn more about how Fortis can help you? Let’s talk! 

Six Tips for Fewer Chargebacks in Hospitality

Our last blog in this series will discuss six different ways to reduce chargebacks and improve your hospitality business. If you missed the first two posts, you can find them on our blog page

Six tips for fewer chargebacks

To reduce chargebacks or improve dispute success, you can:  

  1. Settle authorizations within seven days. 
  1. Ask for ID proof and card copies for card not present (CNP) transactions.  
  1. Use EMV terminals that capture card chip data.  
  1. Refund the amount to the same card and do not refund a card without an offsetting charge. For example, if a customer pays with cash, do not refund them via credit.   
  1. Monitor guests for expensive purchases and insist on signed authorization forms.  
  1. Require advanced payment for large bookings and keep a file on the cardholder including their name, address, signature, and guest information.  

Using a payment processor that makes it easier to spot a fraudulent transaction through enhanced analytics can also help you to lower your chargeback ratio.   

Better Chargeback Management for Hospitality Businesses

Monitoring and recording transactions is a laborious task for any organization.   

To protect against fraud and chargebacks without sacrificing the guest experience, the right payment platform can help. A payment solution can help hotels and lodging organizations maintain pristine records and easily handle chargebacks — while making payment a breeze for guests.   

To learn more about how chargebacks can impact your business and how to avoid them, you can download our guide, here. Consider working with Fortis for custom payment solutions within the lodging industry.  

 

How to Prevent and Dispute Chargebacks

In our last blog, we talked about chargeback basics. In this post, we provide best practices and guidance to prevent chargebacks. 

Defending chargebacks is time consuming to businesses, and it affects retained earnings. If the number of chargebacks received exceeds card brand thresholds, this may impact a merchant’s ability to continue processing payments. 

The good news is that it’s possible to minimize chargebacks. Best practices include:  

  • Provide a refund and return policy that is agreed upon by the cardholder at the time of purchase. 
  • Make it easy for customers to contact you.  
  • Ensure services and products are described accurately across all marketing materials.  
  • Confirm the address verification service (AVS) and card verification value (CVV) response for card not present (CNP) and online transactions. 
  • Monitor complaints online and frequently review for new chargeback cases. 

Can you rebuttal on chargebacks?

Once a cardholder submits their chargeback request, you’ll receive a chargeback notification. Each card issuer has its response timeframe. Generally, a merchant has 10 days to respond to a chargeback and await the issuer response within 14 days. 

If you decide to defend the case, you’ll need:  

  • Proof of delivery  
  • Cardholder service records and cardholder communication  
  • Signed card authorization forms and receipts  
  • Proof of lodging stay  
  • Evidence of EMV chip transaction with the approval code 

Looking for more ways to prevent fraud and chargebacks? Consider downloading the Fortis chargeback guide.