Who Uses Embedded Payments and What Are the Benefits?

In our last piece, we talked about Embedded Payments and how they work. In this blog, we discuss the ideal audience for Embedded Payments and the respective benefits of using this solution. 

Who Uses Embedded Payments? 

In all likelihood you’ve already used an embedded payment system. Any application or website that keeps you on its site for the entire checkout process is probably using an embedded payment processing gateway. 

Some examples you are sure to recognize are:  

  • Uber  
  • Amazon 
  • Starbucks 
  • Tesla 
  • Walmart 

And the list is only growing. In the last year, Fortis experienced an 80% growth rate–in part because of the high demand for embedded service solutions from businesses, software providers, and ERP solutions.  

The reason why integrated payments are so popular? It boils down to a few different benefits.  

What Are the Benefits of Embedded Payments? 

There are several reasons to invest in an integrated payment solution—whether you are providing software solutions, allowing customized ERP access, or you’re a merchant looking to grow.  

Here are five distinct benefits: 

  1. Customer retention – When purchasing a product is secure and easy, without all the hassles of redirects and one-time passwords or codes, customers are more likely to return. This translates into boosted customer lifetime value.  
     
  1. Seamless experience – An improved experience is at the core of embedded payment solutions. Providing an end-to-end, simple payment process makes it easy for customers to say “yes.” 
     
  1. More control over the front end – An embedded payment solution isn’t just about keeping everything on-site. The best-in-class providers offer a seamless, front-end check-out experience for the end user that is close to invisible.
     
  1. Cross and upselling opportunities – When you use an integrated commerce solution, you have more chances to offer cross-sells and upsells to customers already in the process of checking out. Thus, improving your product awareness and potentially growing revenue.  
     
  1. Fewer risks – Since the payment facilitator takes care of payment authorizations, fraud detection, and security, the merchant or service provider can minimize risks without sacrificing quality.  

Overall, these five primary benefits lead to generating more income.

When you make it easier for consumers to buy, then more customers return, and you have a recipe for increased revenue. And once it’s in place, you don’t need to put much work into maintenance—your embedded payments platform will do that for you.  

To learn more about the Fortis Platform’s Embedded Payments solution and to explore partnership with us, visit our website

What Are Embedded Payments and How Do They Work?

Over the past decade, financial technology has continued to evolve to meet the needs of customers and merchants alike. With embedded finance, sometimes called integrated commerce, and in particular, embedded payment technology, merchants and software providers can take another step toward seamless customer experience and improved retention. 

All while boosting their bottom line. 

Within the next decade, embedded commerce solutions are expected to generate $7 trillion in value.  

Out of all the embedded commerce software solutions, payments are the most in demand. Around 83% of businesses want to offer integrated payment solutions within the next five years. 

While there are several types of integrated commerce solutions, such as embedded lending and embedded banking, we’ll focus primarily on payment innovations in this article, and how merchants and software providers can leverage payment technology.   

What Are Embedded Payments?

Embedded payments make the process of “paying” close to invisible, allowing customers to make purchases with just a few clicks, and in some cases, no clicks at all. It replaces tedious form-fills and several redirections, and instead, reconciles the transaction all the way back to the merchant in an automated fashion.  

There are generally only a few steps involved: 

  • A business embeds the payment facilitator’s payment processing technology into their website or application.  
  • The customer shops for a product and makes a purchase decision or enjoys the seller’s service.
  • The payment facilitator receives the amount owed from the software application via a trigger, automatically.
  • The buyer provides their payment details the first time they visit a seller, and on future transactions (or using a wallet, like ApplePay), just authenticate their credentials.
  • The payment facilitator handles payment authorization, security, fraud detection, and deducts the funds from the card holder.
  • The payment facilitator then syncs the payment data with the business’ general ledger in the POS/ERP or Accounting Software.

How Do They Work?

For example, let’s say your customer wants to make a purchase online. You offer a “pay now” button or payment portal that allows your customer to use whichever payment method they prefer—ACH, bank-to-bank transfer, credit cards, and so on. They can even break up the purchase into smaller payments. 

From adding the item to the cart, to the final payment, your customer never leaves the application, and every step is taken on that platform itself. 

This uninterrupted process defines the usability of embedded payment systems.  

And this financial tool offers a seamless, almost invisible, customer experience while boosting revenue and cashflow for the business by making selling easier, collection of funds faster, and reconciliation simpler. And, this is all while delighting the buyer with a seamless experience. 

To learn more about the Fortis Platform’s Embedded Payments solution and to explore partnership with us, visit our website

Fortis Acquires Payment Logistics Expanding Its Embedded Payments Footprint & Technology Stack

NOVI, MI. (Nov. 15, 2022) – Fortis, the leader in embedded payments for software providers, today announced the company is expanding its suite of technology solutions by acquiring Payment Logistics, an industry-leading payment technology company based in La Jolla, California. Payment Logistics not only brings dozens of embedded payments partnerships but a myriad of cutting-edge solutions and a highly experienced team to the Fortis family.

Founded in 2003 to provide reliable and secure payment technologies, Payment Logistics has a large breadth of partnerships that process a significant volume of transactions across thousands of businesses on an annual basis. The team has created partnerships with leading developers, software providers and value-added resellers (VARs) to overcome payment integration challenges and deliver strategies that maximize the return on investment in commerce solutions. Payment Logistics founder, Dustin Niglio, will continue to lead the La Jolla team as part of the Fortis family.

“We started Payment Logistics 19 years ago with a vision to provide the technology retail and hospitality businesses need for a rapidly evolving electronic payment processing industry,” Niglio said. “Fortis is growing quickly and investing in innovation, so joining the Fortis team is the logical next step toward realizing our founding vision. I look forward to working with the combined team to accelerate transformation across the market.”

The teams will work quickly to unify the two platforms, expanding offerings for all clients and partners while continuing to deliver the high-quality segment specific experiences that both organizations are known for, further solidifying Fortis’ position as the leader in embedded payments for software providers in North America. As part of Fortis, the La Jolla based team will continue to innovate and offer payment solutions tailored to the specialty retail and hospitality markets with the power of Fortis’ enablement, payment facilitation and engagement engine.  

“Dustin and his team are one of the most innovative groups we’ve worked with to date, and we’re excited about what we can do as a combined force,” said Fortis CEO Greg Cohen. “The amazing relationships, unparalleled technologies and creative innovations the Payment Logistics team has built are a win for all of us. This acquisition strengthens our existing tools and infrastructure at Fortis, enabling us to amplify our tech stack for software partners and extend our suite of popular integrations for businesses. Additionally, it improves our ability to enhance the merchant and customer experience with embedded payments.”

With a growing product portfolio and market reach, Fortis is quickly becoming the payment solution of choice for software companies and business leaders who want to make commerce a competitive advantage. This latest acquisition will provide all of Fortis’ partners and clients with a new array of embedded payment options.

Leonis Partners, an advisory firm with expertise in guiding entrepreneur-led technology firms, served as strategic advisor to Payment Logistics for the transaction. Fortis partnered with Morgan Lewis for legal advisement.

###

About Fortis

Fortis is the leader in embedded payments for software providers, processing billions of dollars annually by delivering comprehensive payment solutions and commerce enablement to software partners and developers. The company’s mission is to forge a holistic commerce experience, guiding businesses to reach uncharted growth and scale. As the solution of choice for the future of payments, Fortis moves commerce closer to invisible with a proprietary platform that supports and strengthens the commerce and payments capabilities of software partners. For more information, visit fortispay.com.

About Payment Logistics

Founded in 2003, Payment Logistics is a full-service payment technology company that specializes in helping middle-market companies implement and calibrate the PayOps™ framework in their business. PayOps is a business framework that leverages modern embedded payment technology to reduce friction in commerce, implement payments best practices, streamline related back-office functions, and drive digital customer engagement. Learn more about Payment Logistics at paymentlogistics.com.

Fortis Accelerates Momentum Behind Embedded Payments with Massive Growth, Enhanced Services and New Leadership

NOVI, MI. (Oct. 13, 2022) – Fortis, a payment and commerce technology leader for software providers, marketplaces and scaling businesses, surpassed $20 billion in commerce transaction volume, an 80% increase over the previous year, as they continue to scale as a market leader in embedded payments. In addition to this milestone, the company is expanding its fully integrated service offerings and enhancing the leadership team. 

Looking forward, continued growth of the platform will be driven by Fortis’ new service offerings – an embedded omni-channel set of APIs for existing and new software partners, as well as the delivery of Fortis Capital for merchants – accompanied by a road map of new geographies and the addition of Mark Bishopp, former Amarylis CEO and an early pioneer in PayFac delivery, to spearhead all embedded payments initiatives.

While legacy providers and channels struggle with a challenging economic environment, Fortis’ focus on servicing software, ERP and platform providers has shown no signs of slowing down. Fortis’ enterprising growth plans include a newly available API stack with features and capabilities to simplify and streamline integrations, as well as the expansion of its embedded commerce suite with new service offerings such as Fortis Capital, quick invoicing and enhanced B2B functionalities. The API-first platform is more comprehensive with end-to-end onboarding from e-sign to auto configuration, enhanced transaction capabilities and profound reporting features, helping ERP, ISV, HMS and other software partners create better experiences for their customers. Further, Fortis Capital enables financing for small businesses and merchants, short-term loans for working capital for bills, payroll, purchase inventory and more, all with the ability to apply and receive funding in the same day across North America.

“The entire team has worked relentlessly to make our platform and business stronger, making the momentum and wins even more satisfying to see,” said Greg Cohen, CEO at Fortis. “The big winners, however, are our partners and customers as we enhance the platform and bring new embedded solutions to market. As we enter the next chapter, I couldn’t be more excited to welcome Mark Bishopp to the team to lead our efforts in this area and help continue our pace of growth. Having a veteran like Mark on the team speaks to not only who we are, but also where we’re going in helping software providers leverage commerce as a competitive advantage.”     

Bishopp will be leading Fortis’ progress in embedded payments as SVP of Embedded Commerce and Partnerships. As a former Bank of America executive and Amarylis CEO with 25 years of experience, Bishopp is well positioned to take the Fortis platform and embedded payments business to the next level. Bishopp is an industry renowned PayFac veteran with a history of leading high-performing teams and creating amazing solutions. Bishopp’s role will entail strategy, business development, market consultation and education efforts surrounding embedded payments.

“Fortis has created the platform today’s market has been asking for and it shows up in the growth numbers,” said Mark Bishopp, SVP Embedded Commerce and Partnerships. “I couldn’t be more excited to join this team of seasoned payments professionals and drive the capabilities software and ERP providers need for greater options and functionality. The guided solutions created by Fortis today and the road map for tomorrow makes this a very exciting time to be a trusted advisor in the industry.”

Momentum will continue into 2023 as the company focuses on building out new technology to support partners and merchants. To learn more about Fortis’ growth and offerings, visit fortispay.com.

###

About Fortis

Fortis delivers comprehensive payment solutions and commerce enablement to software partners and developers, processing billions of dollars annually. The company’s mission is to forge a holistic commerce experience, guiding businesses to reach uncharted growth and scale. As the solution of choice for the future of payments, Fortis moves commerce closer to invisible with a proprietary platform that supports and strengthens the commerce and payments capabilities of software partners. For more information, visit fortispay.com.

Five Payment Processing Terms You Need To Know

Whether you’re a new business owner or a seasoned professional, the payment space is full of confusing terminology. Here are five payment processing terms that you should know:

1. Batch
This is when you, the merchant, send multiple authorization requests to the processor to be settled.

2. Card Present Transactions
This type of transaction occurs when the card is physically present and is generally swiped, inserted, or tapped at a terminal at your business location.

3. Card Not-present Transactions
This type of transaction occurs when the card is not physically present and often requires obtaining additional information to verify the purchase and the cardholder’s identity. These transactions are generally completed over the phone or with online purchases.

4. Gateway
Gateways are what connect your business to the payment processor to help facilitate the transaction process. Not all processors have their own gateways and may partner with another company to provide a secure payment experience.

5. Point of Sale
Oftentimes abbreviated to POS, this is generally where a transaction is completed. Depending on your business, this can be a standard terminal fixed to a certain place (like a front desk or register) or a mobile or on-the-go solution.

Payment processing doesn’t have to be intimidating. Let FortisPay help your business today! Contact us here.

Five Easy Ways To Go Green With Payments

As a business owner, you may think it’s difficult to go green. There are many easy steps you can take that not only help the environment but also improve the safety and savings of your business.

1. Don’t write down credit card numbers 
This not only wastes paper, but it also puts your customer and your business at increased risk. All sensitive information should be entered directly into your payment system for security purposes.

2. Print responsibly
If you need to print something, ask yourself “is this something that needs to be printed?” Especially consider this for lengthier documents or receipts that can be sent electronically. Electronic documents are not only easier for your customer, but also for your business as the information is more readily available.

3. Integrate
Integrating with a payment processor will not only improve your business’s efficiency but also provide one location for all transaction data to be stored. This drastically reduces the time spent reconciling by hand while also adding additional payment functionalities.

4. Provide online payment options
If your payment integration gives you the ability to send invoices or accept payments online, use it! Customers love a variety of payment options, and these features are a simple way to cut down on excess paper.

5. Send digital receipts/invoices
It has become more commonplace for people to request electronic receipts and/or pay their bills online. If your business uses online invoice functionalities, use them to help automate the payment process and reduce waste.

Have a question? Contact an expert, here.

Why Does PCI Scope Matter to Business Owners?

As a business owner, why should you care about PCI scope? It may not seem important, but it can easily impact your business if you aren’t taking the necessary measures.

What Is PCI?

Payment Card Industry (PCI) Compliance, is “a set of security standards designed to ensure that ALL companies that accept, process, store or transmit credit card information maintain a secure environment” (source). 

PCI Compliance is monitored by the PCI Security Standards Council (PCI SSC). They help to ensure that payment and fintech companies adhere to specific guidelines, practices, and standards to ensure payment data is stored and managed securely.

What Does PCI Scope Mean Exactly?

PCI Scope is what parts of your business environment the PCI SSC determines must meet their guidelines. Since their guidelines deal with the proper storing and management of cardholder data, they consider anything that stores, processes or transmits data as “in scope”.

What Does It Mean to Be Out of PCI Scope?

When you partner with a payment or fintech company that keeps PCI “out of scope”, it means that they take the necessary steps to ensure payment data security for your business on your behalf. 

These companies are required to submit thorough paperwork to the PCI SSC every year demonstrating their compliance. They also partake in annual PCI training and require all employees to be knowledgeable in cardholder data safety practices.

Why Should I Partner With Someone Who Keeps PCI Out of Scope?

Partnering with a payment or fintech company that keeps you out of scope for PCI has numerous benefits, such as:

  • Reducing compliance and operation costs
  • Increase cardholder data security
  • Reducing breach risk and liability
  • Expert knowledge and reliability

Ready to partner with us? Click here.