The Importance of In-Person Business Events in 2025 - Featured Image

The Importance of In-Person Business Events in 2025

By Fortis |

According to current industry trends, in-person events are making a major comeback. 86.4% of organizers aim to maintain or boost the number of in-person events in 2025 compared to 2024. Additionally, 52.1% of organizers have seen a rise in attendance over the past year. This resurgence reflects the growing demand for face-to-face collaboration, networking opportunities, and immersive brand experiences that virtual events often struggle to replicate. 

Businesses are planning to allocate a significant amount more for in-person events in 2025 compared to 2024. According to recent studies, 53.2% of organizers state that they expect their budgets to grow in 2025 compared to 2024. This increase highlights a strong commitment to face-to-face interactions, signaling a shift back to traditional networking and engagement strategies. 

What does that mean for you? If you’re not out there building relationships, others will be. Your competitors will be the ones making connections, nurturing leads, and closing deals. Being at in-person events is not just a social call, but a strategic move to ensure your position in potential partnerships, deals, and critical conversations. These events are where decisions are made, opportunities arise, and lasting impressions are formed. If you’re sitting out, you’re missing the opportunity to build valuable relationships and grow your business, while your competitor is potentially taking your spot. 

In-Person Options  

While sponsoring and exhibiting at events can provide significant value for your company, there is also equally great value in other types of in-person opportunities.  

  • Attend-Walk 

Walking the show floor, engaging in conversations, and/or participating in sessions allows you to personally make connections that can build your network. These in-person interactions are often more personal and memorable than connecting online or over the phone. Additionally, taking your best partners or clients out for dinner and nurturing those relationships can create meaningful moments to strengthen those bonds.  

  • After Hours   

Hosting an after-event party or after-hours dinner can be a powerful way to leave a lasting impression on partners, clients, and prospects. Collaborating with a partner to co-host the event can help share costs and expand your reach, exposing your brand to a wider network of prospects. This strategic approach allows you to maximize your presence by nurturing current relationships while simultaneously creating opportunities to build new ones in an authentic and memorable way. 

The Value of the NetSuite Community  

NetSuite is committed to providing you opportunities for you to connect and gather with like-minded individuals, wherever you are and whatever your goals may be. Whether you’re looking to share ideas, expand your network, or gain new insights, we have something for everyone. From casual social gatherings and Learning Labs to large-scale events, there are numerous opportunities for you to connect, learn, and grow. Here are some in-person opportunities that NetSuite provides:

SuiteWorld 2025  

Oracle NetSuite’s annual conference for the NetSuite community. We’ll be bringing the suiteness back to Las Vegas on October 6-9, 2025! Be the first to hear about SuiteWorld 2025 announcements. Find out more!

SuiteConnect  

“Drive Your Business Forward.” Global conferences sharing the latest local enhancements in the suite, learning and networking. Join us for a transformative, one-day FREE event designed to help bring your business MORE revenue, MORE cost savings, and MORE productivity. Don’t miss the opportunity to accelerate your business transformation. Upcoming in-person events are being held in NYC, São Paulo, Chicago, San Francisco, CDMX, London, Sydney, and Singapore! Find out more!

Meet Up 

“Meet our experts. Learn with peers. Build your network.” Our meet ups provide perfect opportunities for customers to get insight into the latest NetSuite updates, connect with experts that can help address the hottest questions, and network with like-minded peers. Upcoming in-person events are available in Toronto, Denver, and Houston, along with multiple virtual events! Find out more!

Learning Lab – Calling all NetSuite customers! 

Unlock NetSuite’s most useful features – in just a few hours. Join our trainers and learn how to get the most out of the platform, no matter where you are in your NetSuite journey. Join the NetSuite education services team for a half-day of training to expand your knowledge of NetSuite, plus earn continuing professional education (CPE) credit (in select sessions). Join us at an upcoming event in Phoenix, Orlando, or Salt Lake City! Find out more!

Business Grows Here – Calling all future customers! 

Join us for thought-provoking discussions on the unique challenges and opportunities facing local entrepreneurs and executives. Upcoming events will be held in Austin, Birmingham, Boise, Columbus, Grand Rapids, Indianapolis, Jacksonville, Louisville, Milwaukee, Oklahoma City, and Omaha! Find out more!

Women Who Mean Business  

Join NetSuite and expand your network of successful women in cities across North America! Share goals, grow community, and enjoy delicious drinks and snacks with local businesswomen, customers, partners, and NetSuite employees. NetSuite is invested in facilitating a supportive community to boost and advance women’s careers. Meet us in these locations: Orange County, CA, Houston, TX, Chicago, IL, Beverly Hills, CA, and San Francisco, CA! Find out more!

As we move forward in 2025, the value of face-to-face interactions has never been clearer. In-person events are strategic opportunities to build meaningful connections, gain insights, and drive business growth. NetSuite understands this and has designed a comprehensive range of events that cater to diverse businesses. Whether you’re looking to expand your professional network, learn from industry experts, or discover new business strategies, these events offer something for everyone. Don’t miss out on the chance to transform your business, create lasting relationships, and stay ahead of the competition. The future of business is built on personal connections, and 2025 is your year to create them.