Embedded Payments: Powerful Technology That’s Delivering a Better Way To Do Business  

Think about a typical dinner delivery. Maybe it’s Friday night, and a cheesy pizza has just arrived steaming hot right to your front steps. You take the pie, thank your driver and shut the door — but wait, when did you pay?  

It almost feels like you didn’t.  

As consumers, we’re used to the ease of ordering through apps like UberEATS and Amazon and completing our purchases without tracking down credit cards or counting out cash. Now these types of embedded payment experiences are becoming commonplace for businesses across a myriad of other industries, including B2B markets, to the benefit of buyers and sellers alike — as well as the software providers who support them.  

Why everyone wins with embedded payments 

Customers aren’t the only ones who appreciate the convenience of payments being seamlessly woven into transactions. There are a multitude of ways embedded payments help businesses, too. Fortis Chairman and CEO Greg Cohen has seen many innovations over his 20-year career in payments and was an early advocate of integrated technology. 

“A fully embedded payments experience is better for the person making the purchase because it’s just simple and easy, so that’s inherently going to drive engagement and increase the likelihood of repeat purchases,” Cohen said. “The business also gains efficiency in the back office, where processes such as posting payments to the general ledger are automated and not manually input.” 

Additionally, embedded payments have been shown to improve cash flow by reducing collection costs and shortening the time accounts payable are outstanding, which can be crucial in industries like healthcare where more than 41% of adults in the U.S. have medical debt and invoice write-offs are high.  

“It’s not just about facilitating payments anymore,” Cohen said. “Businesses need to turn the traditional payments acceptance approach into a “commerce facilitation” mindset and create a true, competitive advantage. The platforms and payments partners who do that will win in the long run.” 

What software providers, marketplaces and developers should look for in a payments partner 

As businesses search for more ways to boost sales, cut costs and keep customers happy, they’ll increasingly seek out software and digital platforms which help them do all three simultaneously.  

Providers can still monetize payments as an additional revenue stream while helping their business clients gain a competitive edge through commerce enablement. However, which payments partner is “the best” depends on the needs and goals of the platform and the people using it, according to Mark Bishopp, Senior Vice President and Head of Embedded Payments/Finance and Partnerships.  

“At Fortis, we help do the heavy lifting, taking the weight of risk and data management off our partners’ shoulders,” Bishopp said. “And yes, embedded payments are industry agnostic, but that doesn’t mean the payments partner should be. We believe it’s important to know the nuances of the verticals you’re serving.”  

How Fortis enables commerce by taking a different approach to embedded payments 

Payments partners come in all shapes and sizes, but Fortis focuses on specific market segments where the company has deep expertise. With Cohen at the helm, Fortis continues to offer tailored experiences to its clients in hospitality, healthcare, retail and wholesale distribution in addition to ERP systems.  

“If somebody just wants a set of APIs, there’s a bunch of us who can do that,” Cohen said. “But if you need or want a guided journey as you go up and down the paradigm of commerce options, we provide that personalization and specialization. And the journey is different for every software provider, and in some cases, it’s different for every merchant using the platform.” 

This intricate knowledge and personal service gives Fortis the ability to create new features and functions that a one-size-fits-all sandbox can’t supply. For consignment retail shops, that means developing embedded payout capabilities to streamline the often-laborious tasks of accounts payable. For chiropractors and physical therapists, it’s click-to-pay invoices and embedded inventory functionality for medical equipment.  

“We’re here for the long-term and evolution of your journey. As a Fortis partner, you can go up or down the tech and services stack based on your business needs, and that is really unique,” Cohen said. “No matter what comes next, we’re going to keep listening to the market and following our customers so we can deliver everything they need to be successful. And that’s going to be different for the pizza guy than the doctor’s office.”  

For more information about partnering with Fortis, contact us here

Partner Spotlight: Ricochet POS 

Ricochet partnered with Fortis to go beyond the basics of a payment integration and added tremendous value to their product by tapping into next-gen embedded payment features.

Creating solutions for niche business has many rewards. For Ricochet, they were able to build a platform to free clients from the constraints of old technology and outdated practices. At the same time, they continue to craft their product around the direct feedback from consumers and enhance the platform.

As a part of the specialty retail and consignment verticals, they supply their end-users a way to manage inventory, keep track of consignees, and other general business functions. The owners of Ricochet noticed that when it came to payments it was up to the customer to find a third-party provider to fill this need. While stand-alone solutions would perform the basic tasks, managing the communication between the POS and the payment terminal would be difficult for front and back of house employees. That pain-point had their team redirecting their product roadmap, looking for an integration.

There exist several payment companies out there who perform the basics of taking and processing credit cards. Through the field of options, Ricochet further explored the rich features that combine several types of integrations and bundle them under their POS system.

After a deep PayOps evaluation with Fortis, Ricochet was given a plan to embed payments with the Fortis Platform’s robust omni-channel payment systems and their innovative features that help merchants further connect with their customers. The newly updated Cloud 2.0 gateway integration creates one API that Ricochet develops for. Additionally, with this update, they relieve their technical burden of supporting terminal deployment because of Fortis’ rapid terminal deployment online management system.

Now all POS and payment features are under one system making it more efficient for staff to track payments. With the text message payment link feature, merchants can send a text message to their customers who are making phone orders or deposits and request payments. By offering digital receipts, their customers are now tapped into a digital atmosphere. It is now possible to submit their ratings on their experience without moving to another platform. Merchants have the opportunity to display interactive marketing messages on their customer’s phone.

Fortis goes beyond the basics of taking payments and provides a value-add platform that helps Ricochet develop a robust and multi-functional product. To become a Fortis partner and do the same for your business or software, visit our partner page.

PayPod: Embedded Payments with Mark Bishopp 

Last month, Mark Bishopp, SVP of Embedded Commerce & Partnerships at Fortis, met with Jacob Hollabaugh, Host of PayPod, to discuss the embedded payment experience.  

In their podcast discussion, the two covered the following topics: 

  • A future of seamless transactions 
  • The flexibility Fortis offers and the customized payment service it provides 
  • What makes Fortis stand out as a service among other competitors 
  • How surcharging is similar yet very different from cash discounts 

To learn more about Mark’s podcast and to read the full transcript, you can visit SOAR Payments’ page

The Future of Embedded Payments: ETA TRANSACT 2023 in Review

Fortis leadership had the pleasure to attend and speak at the 2023 TRANSACT conference, powered by ETA. As one of the leading payments events, our team led in-depth discussions about the future of the payments ecosystem, the power of embedded payments, and how individuals in the industry can advance their careers. 

If you weren’t able to attend or just wanted a refresher, here’s a summary: 

The Future of Embedded Payments: Greg Cohen, CEO

With over two decades of experience in the payments industry, Greg Cohen, CEO of Fortis, helped to kick off the conference. Together with Deana Rich from Infinicept, he introduced the embedded payments talk track.  

He also moderated a Fireside chat with Christie Stunkel, Head of Global Payments Partnerships at Square. In this session, titled The Future of Embedded Commerce, Greg and Christie explored new payment methods like Cash App Pay and Buy Now, Pay Later (BNPL). 

“We had an amazing and insightful discussion as Christie took us through the evolution of Square from the days of the dongle to the disruptive end-to-end embedded commerce business they have become,” said Greg. 

Going beyond current trends, they highlighted the likely roadmap for the future of embedded payments and how this will affect businesses and consumers. 

The Embedded Commerce Ecosystem: Mark Bishopp, SVP

Mark Bishopp, SVP and Head of Embedded Payments/Finance & Partnerships, led a panel titled The View from Across the Ecosystem: Embedded Commerce Today on how embedded payments has evolved over the years. As a leader in the financial services space since 1988, Mark understands and is connected to every part of the payments ecosystem and technology, including traditional payments, embedded finance, third-party payments, and blockchain.  

Speaking alongside Eric Queathem from WorldPay, Richie Serna from Finix, and Cassis Wong from Shopify, this session explored the current trends of the embedded commerce ecosystem and what it might look like in the near future.  

“We had a great conversation on payments around the perspectives of merchants, consumers, and the solutions supporting embedded payments,” said Mark. “For merchants in particular, the stakes are high to remain competitive. It’s become critical for merchants to work with solutions that treat Payments as a Strategic Asset (PaaSA).” 

Professional Development with a Growth Mindset: Kathy Kmiotek, Director of Channel Marketing 

Kathy Kmiotek, the Director of Channel Marketing at Fortis, has a long history of using data-driven, results-focused marketing and business strategies for multiple industries. And as a member of PayTech Women, a community celebrating women in the fintech industry, Kathy moderated a career development panel as a part of the Empow(H)er Program.  

In How to Maximize Your Career Potential, Kathy discussed the importance of thinking beyond promotion and adopting a growth mindset with Sandra Ishak, the Director of Chanel Marketing at Ingenico. Together, they explored their careers as tenured marketing professionals and women in fintech and shared tips on how young professionals can get the most out of their career journey.       

“Much of maximizing your career potential is about being on the upside of change and learning from experience,” said Kathy. “Set clear goals, be adaptable, stay proactive, seek feedback, and build a network to support and challenge you.” 

Accelerating Payments Innovation 

As a leader in embedded payments, Fortis is at the forefront of change in creating a nearly invisible payment process. Greg, Mark, and Kathy have all shared insight into the forces transforming the way we process and streamline payments today.  

Of course, it has also been a pleasure to learn from other leaders in the industry. We are all working together towards the same goal: To make payments faster, easier, and safer than ever before. 

To learn more about how our award-winning solutions work, check out this summary of our embedded payments solution

A Better Payments Partnership and the Developer Experience

Every independent software vendor (ISV) knows that finding or developing a customer-centric experience is only a piece of the puzzle. For a truly effective solution, the backend needs to be seamless and easily maintained. One way to make this possible is through a developer portal. 

The developer experience is crucial for any integration. From documentation to specific features, an ISV’s developers should be able to effortlessly navigate a payment application programming interface (API). 

The Fortis API is just that – intuitive, robust, and award-winning. Even more, our developer portal encompasses a suite of sandbox tools with SDKs, Postman Collections, request inspector, sample code, and a team collaboration dashboard. 

Here are a few reasons why it’s important to choose a partner with a developer portal.

The Importance of the Developer Portal

A seamless, intuitive developer experience centers around the Developer Portal. From this interface, the developer should understand the general layout of their configuration and have an overview of their projects. 

The portal layout should be clear and precise, especially the navigation. It may sound like a small factor, but finding everything easily is important. Especially for developers who likely have a nearly infinite number of tasks to complete. 

A developer should be able to quickly locate their project management screen to review specific project details. In addition to key project details, developers tend to prefer self-service portions, being able to invite team members, quickly visit the documentation, and contact the dedicated integration support team.  

There are several key features every developer portal should have, including: 

  • The ability to change the merchant’s configuration 
  • Adding ACH and CC accounts to simulate multi-merchant configurations 
  • Being able to create and modify unlimited mock devices from their dashboard 
  • A real-time, sandbox environment for mock devices that realistically respond to API requests to test EMV card transactions 
  • Test data to simulate real scenarios 
  • A log to review, search, and filter all API requests 
  • An easy way to review good/bad requests in the log, such as color coding the rows 
  • In-depth data on every transaction for easy troubleshooting and pinpointing bugs 

The more detailed information your developer portal can provide, the better. Developer tools that provide mock devices and comprehensive transaction information significantly reduce time spent debugging and searching for basic data. As a result, the developer can complete tasks faster. 

The Fortis Platform uses Open API Specification (OAS), a standard language-agnostic interface to RESTful APIs, providing developers with both support and freedom when integrating a solution. We support multiple programming languages, such as .Net, PHP, Java, Ruby, Python and Typescript, making our developer portal easy for self-service use, saving you time and your bottom line. 

First Impressions: The Documentation

Before any developer plugs into the dashboard and begins using the API, they will look at the documentation. Thorough documentation showcases how robust your solution will likely be and how easy it will be to navigate.  

In addition to having any easy documentation link within the developer portal, it can be helpful to offer: 

  • Try requests from within the docs – Developers should be able to test requests within the docs themselves for easier error handling and management.  
  • Postman collections – This is essentially a collection of API requests, already saved, organized, and ready for use. 
  • Full software development kit (SDK) – A full SDK allows developers to streamline and customize an integration and is an essential component for any ISV.  

The Fortis Platform’s API documentation site supports real-time testing within the site and SDK generation. 

Getting Started with an Award-Winning API

A mature payment API is built with customers and developers in mind. That’s why our team at Fortis developed our payments API and documentation to be an intuitive experience for everyone. In addition to our step-by-step tutorials, robust developer portal, SDKs, and real-time code consoles, our API has won several awards. 

Since 2018, the Fortis API has been recognized as a “Best of Breed” system for: 

  • Developer and API onboarding 
  • APIs offered 
  • Overall API assessment 
  • API set 

Experience the Fortis difference yourself in our thorough API documentation or setup a sandbox account today.   

Fortis is a Sage Recommended Solution

The Fortis Platform is a Sage Recommended Solution that seamlessly integrates with Sage enterprise resource planning (ERP) systems and products.  This makes it easier than ever for businesses to accept payments. As the leader in embedded payments, and a Sage tech partner plus, we are dedicated to elevating Sage solutions and providing more value to your customers. 

As a Sage Recommended Solution and Sage Tech Partner, the Fortis Platform combines the latest payment technology with industry-leading expertise to provide a unified commerce experience in multiple channels. In addition to allowing clients to send electronic invoices and get paid immediately, a customer using the Fortis Sage integration can expect: 

  • Level II and Level III Data Enrichment 
  • Flexible Pricing Options 
  • Payment Acceptance (CC, ACH & EFT) 
  • Omni-channel Capabilities 
  • Click-to-Pay/Email Invoicing 
  • Online Customer Portal 
  • Customizable Reporting 
  • Unrivaled PCI Compliance Reputation 
  • Access to Industry Experts 

Even more, our award-winning API set allows for platform customization, built to fit your specific business needs. 

If you use Sage products, consider elevating your payment experience by using the Fortis Platform. To get started with Fortis, click here.  

Merchant Spotlight: Ricochet Home Consignment

Welcome to our first merchant spotlight – Ricochet Home Consignment! Ricochet partnered with Fortis because of our robust omni-channel payment systems and innovative embedded features that help merchants further connect with their customers.

Merchants using Ricochet now have an efficient way to go beyond taking payments and adopt digital receipts, rapid terminal deployment, text message payment links, and more without having to work with several third-party systems.

Being in a niche business has many rewards. While they can be quick to make decisions and personable to help their customers in a meaningful way, the problem merchants encounter is finding solutions that fits their business needs.

Established in 2014, the Ricochet POS software is a niche solution for those in retail and consignment verticals. Their focus was building a platform to free their clients from the constraints of old technology and outdated practices.

Currently, they supply their end-users a way to manage inventory, keep track of consignees, and other general business functions. When it came to payments, it was up to the customer to find a third-party provider to take credit card payments. While stand-alone solutions would perform the basic tasks, managing the communication between the POS and the payment terminal would be difficult for front and back-of-house employees.

With Fortis, all POS and payment features are under one system making it more efficient for staff to track payments. With text message payment links, merchants can send a text message to their customers who are making phone orders or deposits and collect payments. By offering digital receipts, their customers are now tapped into a digital atmosphere. It is now possible to submit their ratings on their experience without moving to another platform. Merchants have the opportunity to display interactive marketing messages on their customer’s phone.

Having this extra integration layer removes the hassle of implementing third-party services. Fortis goes beyond the basics of taking payments. The payment integration provides a value-add platform that helps Ricochet develop a multi-functional product.

To learn more about how Fortis can help your business, visit our consignment solution page.

Six Tips for Fewer Chargebacks in Hospitality

Our last blog in this series will discuss six different ways to reduce chargebacks and improve your hospitality business. If you missed the first two posts, you can find them on our blog page

Six tips for fewer chargebacks

To reduce chargebacks or improve dispute success, you can:  

  1. Settle authorizations within seven days. 
  1. Ask for ID proof and card copies for card not present (CNP) transactions.  
  1. Use EMV terminals that capture card chip data.  
  1. Refund the amount to the same card and do not refund a card without an offsetting charge. For example, if a customer pays with cash, do not refund them via credit.   
  1. Monitor guests for expensive purchases and insist on signed authorization forms.  
  1. Require advanced payment for large bookings and keep a file on the cardholder including their name, address, signature, and guest information.  

Using a payment processor that makes it easier to spot a fraudulent transaction through enhanced analytics can also help you to lower your chargeback ratio.   

Better Chargeback Management for Hospitality Businesses

Monitoring and recording transactions is a laborious task for any organization.   

To protect against fraud and chargebacks without sacrificing the guest experience, the right payment platform can help. A payment solution can help hotels and lodging organizations maintain pristine records and easily handle chargebacks — while making payment a breeze for guests.   

To learn more about how chargebacks can impact your business and how to avoid them, you can download our guide, here. Consider working with Fortis for custom payment solutions within the lodging industry.  

 

How to Prevent and Dispute Chargebacks

In our last blog, we talked about chargeback basics. In this post, we provide best practices and guidance to prevent chargebacks. 

Defending chargebacks is time consuming to businesses, and it affects retained earnings. If the number of chargebacks received exceeds card brand thresholds, this may impact a merchant’s ability to continue processing payments. 

The good news is that it’s possible to minimize chargebacks. Best practices include:  

  • Provide a refund and return policy that is agreed upon by the cardholder at the time of purchase. 
  • Make it easy for customers to contact you.  
  • Ensure services and products are described accurately across all marketing materials.  
  • Confirm the address verification service (AVS) and card verification value (CVV) response for card not present (CNP) and online transactions. 
  • Monitor complaints online and frequently review for new chargeback cases. 

Can you rebuttal on chargebacks?

Once a cardholder submits their chargeback request, you’ll receive a chargeback notification. Each card issuer has its response timeframe. Generally, a merchant has 10 days to respond to a chargeback and await the issuer response within 14 days. 

If you decide to defend the case, you’ll need:  

  • Proof of delivery  
  • Cardholder service records and cardholder communication  
  • Signed card authorization forms and receipts  
  • Proof of lodging stay  
  • Evidence of EMV chip transaction with the approval code 

Looking for more ways to prevent fraud and chargebacks? Consider downloading the Fortis chargeback guide.  

All You Need to Know About Chargebacks

With the dramatic increase in fraud over the past few years, more and more merchants are dealing with chargeback fraud. 

When handling a chargeback dispute, it’s important to know the nuances of the entire chargeback process. In this article, we’ll dive into the key aspects of a chargeback claim and how you can reduce your chargeback ratio.  

What are Chargebacks?  

A chargeback is when the cardholder’s chargeback claim is processed by the issuing bank, and the cardholder is granted a provisional credit in the interim of the dispute. A common chargeback type is when a cardholder or business sees suspicious activity on their credit card. They can then directly dispute the transaction with their credit card issuer. 

For merchants, chargebacks can cause havoc in understanding your cash flow. Hospitality businesses, especially hotels and lodging, often encounter chargebacks since they have often already provided services and may have even turned cardholders away.   

In addition, processing banks scrutinize merchants who have a high number of chargebacks. For all businesses, it’s critical to keep chargebacks to a minimum.   

At the same time, many cybercriminals use the chargeback process to commit fraud.   

Here are two types of chargeback fraud:  

  1. Friendly fraud — When a cardholder claims the product wasn’t as described, they canceled a reservation, or the charge is related to suspected fraud. Sometimes these complaints are valid, but fraudsters can use chargebacks to get refunds after services are rendered to get free items.  
  1. Criminal fraud — When a reservation or service is used with stolen card details.  

Sometimes, a merchant error can also result in a disputed charge. For example, when a refund or cancellation policies aren’t disclosed, or when the hotel marketing didn’t match reality. Essentially, an error or miscommunication on the merchant’s part instigated the cardholder chargeback.  

How do chargebacks work?

The chargeback process is a tedious one, but it does include an opportunity for a business to handle the disputed charge.   

In short, here’s how it works:  

  1. The cardholder submits a chargeback request to their bank.  
  1. The card issuer reviews the request.  
  1. The card issuer forwards the request to the merchant’s processing bank.  
  1. The merchant’s bank account is debited for the chargeback amount.   
  1. The merchant can accept or rebuttal the dispute.  
  1. The original card issuer reviews the merchant’s case.   
  1. The card issuer determines the outcome, and in accordance to card brand policies, will provide a provisional credit back to the merchant.   

This entire process, from the request to case closed, can take up to three or four weeks. The cardholder can request a chargeback up to 120 days after purchase, and sometimes they are given a full year with continuing service agreement. Meaning many merchants may need to argue chargeback requests months after the initial transaction.  

When defending a transaction, a merchant only has ten days to submit compelling evidence. 

But what happens if the case results in the cardholder’s favor?  

If the cardholder continues to dispute the transaction with their card issuer, the merchant may elect to review the chargeback case by arbitration with the card brand. If during arbitration the case is decided in the cardholder’s favor, the merchant will be assessed a fee by the card brand arbitration committee.   

What causes chargebacks?  

There are many reasons why a cardholder might request a chargeback. Some reasons include:  

  • A fraudulent transaction was made with a stolen card  
  • Intentional chargeback fraud  
  • Misleading service descriptions  
  • Duplicate payment or the wrong amount  
  • No cardholder authorization 

Interested in learning more about how chargebacks can affect your industry? Consider downloading the Fortis chargeback guide

Your Ideal Embedded Payments Solution

The third blog in our Embedded Payments series discusses features to look out for, as well as a deeper dive into the Fortis Platform. In case you missed it, you can find the first blog and the second blog of the series at their respective links.

What Features Should You Look for in the Ideal Embedded Payment Solution?

While making payments easier and faster is a win-win for customers and businesses, there are several points to consider when choosing the right platform. Security is paramount in financial transactions because of the amount of sensitive data they contain. But you also want to think about what kind of platform will allow you to grow in the long term.

Some key features that both software providers and merchants will appreciate are:  

  • Security – You want an embedded payments platform that invests in fraud protection and PCI DSS compliance. Ideally, they will do more than encrypt payment data—they will tokenize it for future use.  
     
  • Customization – Every business has different needs, and its customers have unique payment expectations. Your solution should provide payment and front-end customization options for an on-brand experience.  
  • Variety – There are several components your business may need for a seamless payment experience. Some features around integrated payment software should include are customer portals, payment facilitation, text-to-pay support, card account updater, and EMV Card Present transactions.  
     
  • Visibility – You’ll want a program that keeps track of invoices and scheduled reports for a clean auditing process.   
     
  • Sound APIs – The payment API is the cornerstone of your embedded payment solution. Your chosen API should be easy to implement and well-developed, with plenty of technical specs you or your IT team can look through, depending if you are a software developer or a merchant.  

The Embedded Payment Solution You’re Looking For 

When it comes down to it, you want a payment platform that makes sense for your industry, integrates with your ERP or software that runs your business, and provides a seamless payment experience. 

Fortis has an easy and robust embedded payment solution that provides everything you need to optimize your payment process and grow your business. For more on how our expert team can help your service providers and merchants accept more payments securely and scale, contact us today to get started.  

Who Uses Embedded Payments and What Are the Benefits?

In our last piece, we talked about Embedded Payments and how they work. In this blog, we discuss the ideal audience for Embedded Payments and the respective benefits of using this solution. 

Who Uses Embedded Payments? 

In all likelihood you’ve already used an embedded payment system. Any application or website that keeps you on its site for the entire checkout process is probably using an embedded payment processing gateway. 

Some examples you are sure to recognize are:  

  • Uber  
  • Amazon 
  • Starbucks 
  • Tesla 
  • Walmart 

And the list is only growing. In the last year, Fortis experienced an 80% growth rate–in part because of the high demand for embedded service solutions from businesses, software providers, and ERP solutions.  

The reason why integrated payments are so popular? It boils down to a few different benefits.  

What Are the Benefits of Embedded Payments? 

There are several reasons to invest in an integrated payment solution—whether you are providing software solutions, allowing customized ERP access, or you’re a merchant looking to grow.  

Here are five distinct benefits: 

  1. Customer retention – When purchasing a product is secure and easy, without all the hassles of redirects and one-time passwords or codes, customers are more likely to return. This translates into boosted customer lifetime value.  
     
  1. Seamless experience – An improved experience is at the core of embedded payment solutions. Providing an end-to-end, simple payment process makes it easy for customers to say “yes.” 
     
  1. More control over the front end – An embedded payment solution isn’t just about keeping everything on-site. The best-in-class providers offer a seamless, front-end check-out experience for the end user that is close to invisible.
     
  1. Cross and upselling opportunities – When you use an integrated commerce solution, you have more chances to offer cross-sells and upsells to customers already in the process of checking out. Thus, improving your product awareness and potentially growing revenue.  
     
  1. Fewer risks – Since the payment facilitator takes care of payment authorizations, fraud detection, and security, the merchant or service provider can minimize risks without sacrificing quality.  

Overall, these five primary benefits lead to generating more income.

When you make it easier for consumers to buy, then more customers return, and you have a recipe for increased revenue. And once it’s in place, you don’t need to put much work into maintenance—your embedded payments platform will do that for you.  

To learn more about the Fortis Platform’s Embedded Payments solution and to explore partnership with us, visit our website

What Are Embedded Payments and How Do They Work?

Over the past decade, financial technology has continued to evolve to meet the needs of customers and merchants alike. With embedded finance, sometimes called integrated commerce, and in particular, embedded payment technology, merchants and software providers can take another step toward seamless customer experience and improved retention. 

All while boosting their bottom line. 

Within the next decade, embedded commerce solutions are expected to generate $7 trillion in value.  

Out of all the embedded commerce software solutions, payments are the most in demand. Around 83% of businesses want to offer integrated payment solutions within the next five years. 

While there are several types of integrated commerce solutions, such as embedded lending and embedded banking, we’ll focus primarily on payment innovations in this article, and how merchants and software providers can leverage payment technology.   

What Are Embedded Payments?

Embedded payments make the process of “paying” close to invisible, allowing customers to make purchases with just a few clicks, and in some cases, no clicks at all. It replaces tedious form-fills and several redirections, and instead, reconciles the transaction all the way back to the merchant in an automated fashion.  

There are generally only a few steps involved: 

  • A business embeds the payment facilitator’s payment processing technology into their website or application.  
  • The customer shops for a product and makes a purchase decision or enjoys the seller’s service.
  • The payment facilitator receives the amount owed from the software application via a trigger, automatically.
  • The buyer provides their payment details the first time they visit a seller, and on future transactions (or using a wallet, like ApplePay), just authenticate their credentials.
  • The payment facilitator handles payment authorization, security, fraud detection, and deducts the funds from the card holder.
  • The payment facilitator then syncs the payment data with the business’ general ledger in the POS/ERP or Accounting Software.

How Do They Work?

For example, let’s say your customer wants to make a purchase online. You offer a “pay now” button or payment portal that allows your customer to use whichever payment method they prefer—ACH, bank-to-bank transfer, credit cards, and so on. They can even break up the purchase into smaller payments. 

From adding the item to the cart, to the final payment, your customer never leaves the application, and every step is taken on that platform itself. 

This uninterrupted process defines the usability of embedded payment systems.  

And this financial tool offers a seamless, almost invisible, customer experience while boosting revenue and cashflow for the business by making selling easier, collection of funds faster, and reconciliation simpler. And, this is all while delighting the buyer with a seamless experience. 

To learn more about the Fortis Platform’s Embedded Payments solution and to explore partnership with us, visit our website

Five Payment Processing Terms You Need To Know

Whether you’re a new business owner or a seasoned professional, the payment space is full of confusing terminology. Here are five payment processing terms that you should know:

1. Batch
This is when you, the merchant, send multiple authorization requests to the processor to be settled.

2. Card Present Transactions
This type of transaction occurs when the card is physically present and is generally swiped, inserted, or tapped at a terminal at your business location.

3. Card Not-present Transactions
This type of transaction occurs when the card is not physically present and often requires obtaining additional information to verify the purchase and the cardholder’s identity. These transactions are generally completed over the phone or with online purchases.

4. Gateway
Gateways are what connect your business to the payment processor to help facilitate the transaction process. Not all processors have their own gateways and may partner with another company to provide a secure payment experience.

5. Point of Sale
Oftentimes abbreviated to POS, this is generally where a transaction is completed. Depending on your business, this can be a standard terminal fixed to a certain place (like a front desk or register) or a mobile or on-the-go solution.

Payment processing doesn’t have to be intimidating. Let FortisPay help your business today! Contact us here.

Five Easy Ways To Go Green With Payments

As a business owner, you may think it’s difficult to go green. There are many easy steps you can take that not only help the environment but also improve the safety and savings of your business.

1. Don’t write down credit card numbers 
This not only wastes paper, but it also puts your customer and your business at increased risk. All sensitive information should be entered directly into your payment system for security purposes.

2. Print responsibly
If you need to print something, ask yourself “is this something that needs to be printed?” Especially consider this for lengthier documents or receipts that can be sent electronically. Electronic documents are not only easier for your customer, but also for your business as the information is more readily available.

3. Integrate
Integrating with a payment processor will not only improve your business’s efficiency but also provide one location for all transaction data to be stored. This drastically reduces the time spent reconciling by hand while also adding additional payment functionalities.

4. Provide online payment options
If your payment integration gives you the ability to send invoices or accept payments online, use it! Customers love a variety of payment options, and these features are a simple way to cut down on excess paper.

5. Send digital receipts/invoices
It has become more commonplace for people to request electronic receipts and/or pay their bills online. If your business uses online invoice functionalities, use them to help automate the payment process and reduce waste.

Have a question? Contact an expert, here.

Why Does PCI Scope Matter to Business Owners?

As a business owner, why should you care about PCI scope? It may not seem important, but it can easily impact your business if you aren’t taking the necessary measures.

What Is PCI?

Payment Card Industry (PCI) Compliance, is “a set of security standards designed to ensure that ALL companies that accept, process, store or transmit credit card information maintain a secure environment” (source). 

PCI Compliance is monitored by the PCI Security Standards Council (PCI SSC). They help to ensure that payment and fintech companies adhere to specific guidelines, practices, and standards to ensure payment data is stored and managed securely.

What Does PCI Scope Mean Exactly?

PCI Scope is what parts of your business environment the PCI SSC determines must meet their guidelines. Since their guidelines deal with the proper storing and management of cardholder data, they consider anything that stores, processes or transmits data as “in scope”.

What Does It Mean to Be Out of PCI Scope?

When you partner with a payment or fintech company that keeps PCI “out of scope”, it means that they take the necessary steps to ensure payment data security for your business on your behalf. 

These companies are required to submit thorough paperwork to the PCI SSC every year demonstrating their compliance. They also partake in annual PCI training and require all employees to be knowledgeable in cardholder data safety practices.

Why Should I Partner With Someone Who Keeps PCI Out of Scope?

Partnering with a payment or fintech company that keeps you out of scope for PCI has numerous benefits, such as:

  • Reducing compliance and operation costs
  • Increase cardholder data security
  • Reducing breach risk and liability
  • Expert knowledge and reliability

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