About Rosehill Gardens
Since 1914, Rosehill Gardens has grown from a Kansas City cemetery-maintenance operation into a full-service landscaping company spanning residential design, commercial contracts, wholesale nursery sales and hospitality. Rosehill grows approximately 90% of its own nursery stock across 750 acres and 55 greenhouses.
As the business expanded into new lines, co-owners Gary Weidenbach and Curtis Stroud needed payment operations that could keep pace. By partnering with Fortis, Rosehill built a payment strategy flexible enough to match each part of the business, protecting margins on large contracts, accelerating receivables and giving finance a NetSuite-native foundation built to scale.
The Challenge
Growth brought new operational complexity. Rosehill’s residential landscaping projects, commercial contracts, wholesale nursery business and hospitality operations each served different customers with different payment expectations, and managing those workflows while maintaining visibility across finance required significant manual effort.
For co-owner and CPA Curtis Stroud, payment efficiency wasn’t simply about accepting payments. It was about protecting profitability and building financial processes that could support continued growth. Before Fortis, Rosehill had limited flexibility in how it managed credit card costs: absorbing a 3% processing fee on a $50,000 commercial invoice meant sacrificing $1,500 in margin, with little control over how customers chose to pay.
At the same time, Rosehill was migrating to NetSuite and wanted a payment solution that would integrate natively, simplify reconciliation and continue evolving alongside its ERP environment.
How Fortis Helped
Fortis helped Rosehill build a payment strategy that better matched the needs of its business. Rather than applying the same payment experience to every customer, Rosehill gained the flexibility to tailor workflows by transaction type, customer relationship and business objective, waiving surcharges for wholesale customers who prioritize fast payment, while encouraging ACH or debit on larger residential and commercial projects to help preserve margins.
Inside NetSuite, Fortis provides a consistent foundation, processing transactions, supporting reconciliation and enabling unapplied payments that help the finance team match field activity to bank records.
The Impact
That flexibility has driven measurable change.
- Surcharging flexibility applies or waives credit card fees by customer type, reducing processing costs on large dollar contracts.
- ACH adoption has grown year over year, accelerating cash collection and reducing reliance on check processing.
- Embedded payment links have increased self-service payment, improving accounts receivable velocity.
- Faster invoice-to-payment cycles have improved cash flow and reduced time spent on collections.
- NetSuite integration supports clean reconciliation and keeps pace with platform updates.
- Customer portal capability is under evaluation for broader deployment across the business.
“If I want one company to handle every different type of transaction we’ve got, I think Fortis would be the company to do that.”
— Curtis Stroud, Co-Owner & CPA, Rosehill Gardens
