About Visual Matrix
Founded in 2000 and based in Richardson, Texas, Visual Matrix has spent more than two decades serving the global hospitality industry as a pioneer in hotel property management technology. As the leading PMS supplier to Best Western Hotels and Resorts, Visual Matrix currently serves over 3,000 properties across 30 countries. Their platform is built around one core idea: give hotel operators everything they need to run their properties from a single place.
The Challenge
As Visual Matrix expanded its platform capabilities, payments became a critical gap. Their hotel customers needed multiple ways to accept guest payments without leaving the Visual Matrix environment, and they needed those payments to connect cleanly to the rest of their operations. Managing reconciliation across hundreds of properties, preventing fraud, and handling the complexity of card-present transactions at the front desk all required a payments partner with serious technical depth and a track record of fast, reliable integrations.
How Fortis Helped
Fortis delivered a comprehensive embedded payments integration built around the Visual Matrix platform. Using the Fortis API, Visual Matrix was able to fully integrate tokenization and payment processing directly into their software, eliminating double entry at the front desk and reducing reconciliation complexity across properties.
The integration covered the full scope of what hospitality operations require: desktop EMV card-present transactions, signature capture, tokenization for both terminal and keyed-in cards, running transactions using tokens, and refund and void capabilities. Fortis’s EMV architecture also simplified the process of distributing terminals to hotel properties and deploying them on hotel networks, removing a significant implementation burden from the Visual Matrix team and their customers.
Chargeback management through the Fortis integration further reduced card-not-present chargebacks, giving hotel operators a more secure and reliable payment environment.
The Impact
The Fortis integration was completed ahead of the originally estimated schedule, a reflection of the quality of the API and the responsiveness of the implementation team. Since go-live, Visual Matrix has boarded 121 merchants on the Fortis platform, with the infrastructure in place to scale that number as their customer base grows.
- Reconciliation simplified across properties by eliminating double entry at the front desk
- Fraud exposure reduced through integrated chargeback management and tokenization
- Terminal distribution and hotel network deployment streamlined through Fortis EMV architecture
Integration completed ahead of schedule, minimizing disruption for the Visual Matrix team
