Highlighting the Power of Partnerships at Sage Transform 2024

Earlier this year, Fortis attended the Sage Transform 2024 conference in Las Vegas as a platinum sponsor, where we showcased our Sage Intacct payment processing automation. Our ERP experts attending the event shared their insights during presentations and interacted with attendees at our booth, making valuable connections and sharing their Sage knowledge. If you weren’t able to attend or just want a refresher, here’s a summary:

For Sage users, the AR process can be an arduous task for accounting teams. With our newest ISV partner, Quadient, our resident expert, John Badovinac, Vice President of B2B Channel, discussed optimizing AR processes with our unified solution in our presentation Swing for the StarsA Transformational Approach to Invoicing and Collections. We showcased how Fortis and Quadient’s solutions can benefit end-users through cash flow and payment data integration.

In our main stage presentation, Transform your Business with the Power of Partnership, John Badovinac, VP of B2B Channel at Fortis, and experts from Sage AR Automation discussed learning lessons from the direct Fortis payment integration into the Sage system. The discussion showed how engaged partners can deliver superior customer experiences and stellar ongoing customer support when mutual interest and clear communication are at the center of the project.

But the conference wasn’t all work and no play. You know what it is like at a conference, you can get worn out seeing vendors, taking classes, and talking business all day. This year we co-hosted a fun event for the Sage Community with an evening at the Sphere. The “Sphere Party After Dark” at the newly christened, iconic Las Vegas Sphere was breathtaking. Mingling with our fellow colleagues is always a fun time but the presentation the Sphere puts on is something we think everyone should see in their lifetime.

The Sage community has been so good to us, and they are wonderful to be around. We wanted to do something special for the attendees, so we partnered with DocLink, Quadient, Avalara, TrueCommerce, DataSelf, and Tipalti to give away some casino cash to go play around with. The winner, Melanie Walker, was announced on Wednesday evening and her reaction was priceless. Be sure to check out our recap video for the details.

Overall, the conference provided Fortis with an outstanding opportunity to share our ERP and payment processing expertise with the wider Sage community, make new connections, and showcase our value proposition. We are thrilled to have been a part of the conference and look forward to attending next year!

Of course, we are happy to discuss our Sage integration year-round. Discover how Fortis elevates B2B payments and provides value to your customers

Partner Spotlight: Sage

As a leading enterprise resource software (ERP) and business-to-business (B2B) accounting solution, Sage partnered with Fortis to provide a frictionless payment experience for its clients and their customers.

Thousands of businesses use Sage to monitor cash flow, manage spending, and close their books. Sage emphasizes its focus on being a human-centric product and since its humble founding in 1981 in the back of an old English pub, Sage has grown worldwide and it’s software aims to make finances easier for business owners across the globe. The leadership at Sage understands the challenges connected to payments and believes that automation and high-quality software can reduce or eliminate these complexities.

One such challenge Sage is working to eliminate is reducing the quantity of late payment from merchant’s customers. Traditionally, businesses would have to call or mail their clients about overdue invoices, leading to cash flow bottlenecks.

Partnering with Fortis allows Sage to resolve this issue and offer its customers more tools to use for payment optimization.

Fortis also enables Sage’s users to customize the payment experience to their needs. Businesses can send electronic invoices via email and text, as well as accept payments on their websites. With Fortis, users of various Sage products can leverage an omnichannel and tailored approach to payments. Furthermore, they can receive payments quickly, thanks to real-time data syncing within the Sage platform. Additionally, customers can conveniently settle multiple invoices in a single transaction, a functionality tailored for the B2B sector.

“The possibilities are almost endless with a powerhouse like Sage as our partner,” said Greg Cohen, CEO and chairman of Fortis. “We’re committed to creating remarkable payment experiences for the businesses we serve, and I can’t wait to see what the future holds for them.”

The Sage team is committed to driving innovation through customer feedback and their extensive Sage Network. Sage’s partnerships and collaborations ensure that businesses across all industries have the tools they need to grow.

Fortis offers Sage users a comprehensive solution to provide a frictionless payment experience and generate value with enhanced data and ease of use. Looking to be our next Fortis partner? Discover how we work with Sage 50, Sage 100, Sage 300, Sage X3, and Sage Intacct

The Ease of Integration: How Fortis Simplifies Payment Solutions

A poor payment process hinders business growth, with nearly a quarter of consumers reporting that they abandon the payment process due to a complicated checkout process. Other common reasons for cart abandonment include not trusting a website with credit card information, being unable to calculate the order total up-front, and having limited payment acceptance methods.

The traditional payment process for merchants and ISVs is often time-consuming to set up and maintain. Frequent changes to software and payment technology create a disjointed and complex process—making it challenging to optimize payments and collect more revenue.

Turnkey platforms, like Fortis, offer businesses an option to simplify payments and scale their operations. However, to understand how payment solutions can become more efficient, we need to review how friction affects both businesses and consumers. 

Friction in the Payments Process

The initial shift from manual paper-based payment processing to ERPs and digital solutions offered businesses increased transparency. However, the shift to digital did not resolve many key payment challenges, it simply digitized them while adding data entry as an additional step.

A lack of efficiency, consistency, and usability plagued accounting departments and small businesses who accept payments. The rise in payment fraud—through both identity theft and social engineering—combined with an increase in payment processing fees, placed an additional burden on merchants when it comes to accepting payments. Furthermore, businesses could not optimize their payment process without having full data visibility.

Many of these challenges stemmed from a lack of automation or security controls, which streamline the payment process, improve record-keeping, and detect suspicious behavior. Vague government and industry regulations confused ISVs and merchants, making navigating the payment solution landscape difficult.

Even as the industry starts to adopt these features to improve the payment acceptance experience, the payment process continues to be complex for many merchants. But it doesn’t have to be.

The Fortis Difference

Fortis offers an end-to-end payment solution for businesses and ISVs. One of its most prominent capabilities is the ability to provide embedded payments, which simplifies the payment process and fosters business growth.

Embedded payments allow customers to complete their transactions without leaving a platform’s website or app. This enables businesses to maintain a branded, frictionless payment process and leverage features like text-to-pay, HSA acceptance, and digital wallets. However, the ease of integration depends on your payment partner. This ease of integration is an area where Fortis excels.

With award-winning APIs, comprehensive customizations, and detailed developer documentation, Fortis provides merchants and ISVs with all the tools they need to optimize their payment process without sacrificing usability.

The Fortis platform enables businesses to expand their customer base and support customer retention through:

  • Accepting different payment methods
  • Collecting and analyzing payment data
  • Automating the payment process
  • Improving customer service 
  • Ensuring compliant data security
  • Developing an on-brand, custom payment process 

Experience Payments as They Were Meant to Be

Embedded payments is just one of many solutions businesses can leverage with the Fortis platform, but it is one of the most important. Implementing a robust embedded payments solution creates more than a seamless payment experience—it helps turn payments into your competitive advantage. 


Discover how to create remarkable payment experiences by contacting the Fortis team today.

Fortis and WooCommerce Partner to Expand Capabilities in the $1T B2B Market

WooCommerce has partnered with Fortis as the new preferred B2B payment integration

PLANO, Texas, March 11, 2024 /PRNewswire/ — Fortis, a leading provider of payment and commerce technology solutions for software providers, marketplaces, and scaling businesses, proudly announces its latest collaboration with WooCommerce, the web’s leading ecommerce platform and premier provider of shopping cart plugins for WordPress and other platforms catering to small and mid-sized businesses.  This collaboration is aimed at bringing a full stack of B2B payments functionality to the WooCommerce platform and to Fortis’ expanding ERP ecosystem.

Fortis will debut in the WooCommerce Marketplace as a verified payments app, establishing itself as one of the preferred B2B payment integrations available. This collaboration aims to streamline payment processes for B2B and Services businesses of all sizes.  In these markets, the seller and buyer dynamics are very different than the B2C experience.  This partnership will deliver core payments capabilities specifically designed to support these highly valued customers and solidifies Fortis’s position as a key player in the realm of integrated payments, offering unparalleled solutions to businesses seeking to optimize their commerce experience.

Greg Cohen, CEO of Fortis, expressed enthusiasm for the partnership, stating, “We are thrilled to collaborate with Woo to deliver remarkable experiences in the B2B market. This partnership signifies our shared commitment to empowering businesses with cutting-edge solutions that drive growth and streamline operations.”

The Fortis solution will provide optimal functionality to those in the B2B space and broadly, to any of the platform’s end users. Fortis brings not only credit card (CC), Automated Clearing House (ACH) and electronic funds transfer (EFT) payment acceptance, but enhanced Level 2 and Level 3 processing support for interchange optimization, maximizing cost efficiency and compliant surcharging capabilities.  These capabilities are delivered through an embedded experience in the checkout page and connect to quick-invoicing and ensure real-time transaction monitoring and settlement detail. The end-to-end solution set caters to the diverse customer preferences needed in these growing markets.

“Fortis’ integration with WooCommerce brings value to B2B businesses seeking to elevate their online commerce experience. With support for WooCommerce Blocks checkout, our users can expect a seamless and flexible checkout process, which will enhance user satisfaction and ultimately driving increased conversions.” – Web Griebel, Head of Payment Partnerships & BD at WooCommerce.

Businesses leveraging Fortis’s integrated payment solutions within the WooCommerce ecosystem can expect enhanced commerce capabilities, streamlined payment processes, and improved customer satisfaction. This integration is available on both the WooCommerce Marketplace and the WordPress Plugins Marketplace, ensuring accessibility and convenience for businesses of all sizes.

Learn more about Fortis and its integrated payment solutions at fortispay.com. For additional information about WooCommerce, visit woo.com.

Press Contact:

Fortis
Oliver Stephenson
Oliver.Stephenson@fortispay.com

Woo
Jay Walsh
press@woo.com 

About Fortis

Fortis is the leader in embedded payments for software providers, processing billions of dollars annually by delivering comprehensive payment solutions and commerce enablement to software partners and developers. The Fortis mission is to forge a holistic commerce experience, guiding businesses to reach uncharted growth and scale. As the solution of choice for the future of payments, Fortis moves commerce closer to invisible with a proprietary platform that supports and strengthens the commerce and payments capabilities of software partners.

For more information, visit fortispay.com.

About Woo

Woo is the leading ecommerce platform, powering more than 3.6 million online shops. Woo empowers anyone, anywhere, to sell anything with unlimited extensibility and flexibility. Get everything you need to launch an online store in days and keep it growing for years. From your first sale to millions in revenue, Woo is with you. 

Woo’s code is open source, built on WordPress, and powered by a global community of thousands of developers, designers, agencies, builders, and technology partners. woo.com

TSG Real Transaction Metrics Awards: What Gateway Uptime Means for Merchants 

In an industry as dynamic and intricate as payments, recognition from impartial third-party reviewers stands as a testament to the dedication and excellence of companies striving for unparalleled service. These awards not only celebrate achievement but also serve as beacons guiding stakeholders toward industry leaders. Among these esteemed reviewers, The Strawhecker Group (TSG), a globally recognized analytics, intelligence, and solutions-focused firm in the payments industry, plays a pivotal role. With a keen eye for identifying excellence, TSG meticulously evaluates companies based on their performance across various essential criteria, offering invaluable insights into the ever-evolving landscape of payment solutions. Their recognition serves not only as a badge of honor but also as a catalyst for innovation and improvement within the industry.

In 2024, TSG determined that Fortis offers the best payment gateway uptime and was the second-best solution globally for the lowest gateway minute outage.

The award criteria

TSG 2024 Best Transaction Metrics Awards used its Global Experience Monitoring (GEM) platform to evaluate various payment gateway companies. The GEM system tracks credit card transactions and non-synthetic pings from over 30 global locations over four continents. Each award category is based on a metric that provides insight into the merchant’s view of checkout performance.

TSG featured Fortis in three awards: 

  • Best Gateway Uptime— Fortis won the Best Gateway Uptime award, which regularly measures performance checks to determine the availability of the gateway at any given time. 
  • Lowest Gateway Minute Outage— Fortis received first place for Lowest Gateway Minute Outage (North America). GEM pings locations in the United States and Canada to determine minute outages. An outage is recorded if at least 25% of location checks fail simultaneously. 
  • Lowest Gateway Minute Outage (Global)— Fortis was the runner-up for this award, which checks GEM pings in North America, South America, Europe, and the Asia Pacific to determine outages. Outages are recorded only when at least 50% of location checks fail at the same time. 

Ensuring payment gateway availability and reducing outages is essential for a best-in-class payment platform. These technical aspects monitor a platform’s reliability—the higher the uptime, the better.

Uptime’s relationship to excellent performance

A high uptime means that a website or application is rarely offline or unstable, and downtime is when a website or application is not available or working. As a result, payment gateways with a high uptime ensure a seamless experience for both the merchant and the consumer. Having a low downtime reduces the potential for error or lost data. Additionally, downtime causes merchants to potentially lose sales because they are unable to accept payments. Therefore, having little to no downtime ensures merchants do not lose potential revenue during unforeseen downtime events.

To achieve reliable gateway uptime, a payment platform typically invests in several regional data centers and creates redundant infrastructure to prevent potential data loss. These systems must also be monitored, tested, and maintained to ensure high-quality performance.

High uptime typically means the payment gateway is well-equipped to handle potential threats, such as system malfunctions, maintenance interruptions, cyberattacks, and high transaction volumes.

Likewise, a solution with a low outage minutes measurement isn’t down for very long when an issue does occur.

Fortis users can experience a reliable gateway—ensuring that merchants and consumers can use its payment system 24/7. And on the rare occasion that downtime does occurs, the platform isn’t offline for long.

Who is Fortis?

As a leading payments partner, Fortis enables software companies to develop customized commerce experiences through embedded payment solutions, omnichannel payments, loyalty programs, alternative payment methods, and more.

Contact us today and discover how you can turn payments into your competitive advantage.

Payments Market – The Great Restoration 

After decades of hypergrowth investment, payment and financial technology companies have entered a new era. Super-sized valuations, irrational business models, and free flowing investment funnels are in the rear-view mirror and not all organizations are ready to pick up the pieces and build sustainable, profitable, growing businesses.  In fact, some businesses may not have a real shot at success given their business models, management, or capitalization structures.

The past two years have been devastating for valuations in the payments and financial technology market. Even the fastest growing, highly-coveted, disruptive organizations have seen their valuations drop 50% from their highs in the early part of this decade (Adyen: $1500, high $2500; Affirm: $50, high $150; Shopify: $80, high $150). Scaled incumbent payments businesses are experiencing valuations at multiple lows not seen since 2009:  EV/EBITDA: FISV – 12.0x, FOUR – 11.5x, GPN – 10.5x, Nuvei – 8.5x, RePay – 7.5x (multiples and valuations based on early 2024 reporting).

Payments and fintech businesses are following general market trends that began a correction when interest rates started to rise in early 2022. Looking ahead to 2024, most experts believe we will not see further increases in interest rates. However, we may never return to the low interest rates of Q4 2021, and there is increased regulatory scrutiny on mergers (Adobe walking away from its $20 billion acquisition of startup Figma Inc. after clashing with regulators in Europe and the UK) and general investment sentiment in financial technology has soured. This means public multiples are unlikely to revert to 2021 levels anytime soon. What many don’t understand is that private investors benchmark from public multiples, and market dynamics (interest rates, growth, access to credit, etc.) don’t just affect public markets; they affect private markets as well.

Private equity and venture funds have had massive fundraising challenges. According to the Wall Street Journal, private-equity firms are preparing for an extended period of lean fundraising, with little indication that 2024 will be better for raising money than in the past year. Private equity fundraising was down 57.4% during the first half of 2023 at the top publicly traded firms, according to PitchBook. The toughest period for private equity fundraising since at least the 2007-09 financial crisis is likely to continue, as investors remain hesitant to invest more in the asset class. Those with capital are being very selective in their allocations. Venture equity isn’t any better. According to Ernst & Young, venture capital fund formation is off significantly from a record year in 2022, dropping 62% in 2023.  Furthermore, EY reports the 2023 venture capital market saw a 35% year-over-year decrease in investment dollars from 2022, the lowest level in four years. Venture capital backed startups raised just over $140 billion last year, and if not for several mega-deals fueled by artificial intelligence (AI), the venture capital market would have struggled to top $100 billion. This year may record a sub $100 billion year and deal with an overhang of more than 50,000 existing venture capital backed startups, which need to sort out high valuations and low liquidity.

So what’s next?

Just like the days, months and years after a hurricane – it’s time for the great restoration period. The weaker homes and businesses are wiped away, structures with solid foundations clean their yards and mend their fences, and go forward with a renewed respect for their infrastructure. Replacement homes are built to new and updated codes, and fortified to withstand the demands of the new world.

We have seen scaled incumbents shut down or shed non-core assets. In the payments world, Chase has all but shut down WePay as reported by The Information on January 10 (“JPMorgan’s WePay Abruptly Dumps Business Customers “). Similarly, FIS divested WorldPay at a valuation of $17.5 billion, a far cry from the $35 billion it was valued at just four years earlier. We have seen venture growth-backed future-stars literally dissolve, as TILL, once valued at $350M, sold to Nuvei for $30.5M after they were unable to keep the doors open. Similarly, Plastiq, after a failed attempt to go public via SPAC, filed bankruptcy and was picked up by Priority Payments. Many of the high-flying SPAC companies have reversed course and gone private at reduced valuations from their post-SPAC highs (e.g., BillTrust goes private at $9.50 per share; all time high of $19; Engage Smart goes private at $23 per share; all time high of $38). Even Stripe, after seeing their value drop by 50% (Stripe slashes valuation to $50 billion in new $6.5 billion funding round in 2023; Stripe had raised capital at $95B two years earlier), has changed its business and pricing models to expedite it’s path to profitability (November 2022, manually entered transaction fees were increased by 50 basis points; October 2023, currency conversion fees are no longer reversed for refunds); and according to Alternative Payments Baxter Lanius’ January LinkedIn post highlighting Stripe’s business changes of: ‘price increases, renegotiation of terms and a move upmarket’.

Similarly, on the back of higher costs of capital and increased regulatory scrutiny, San Francisco-based Affirm adjusted its own go-to-market plans, doing more interest-bearing, longer-term installment loan volume than shorter-term, fee-free lending. And its interest rate on the former could be as high as 36%. Pay-in-4 loans made up 19% of Affirm’s gross merchandise volume for the fiscal year that ended June 30, according to the company’s annual filing with the Securities and Exchange Commission.

We are only in the first period of this Great Restructuring, so what is in store for the next 12 – 18 months:

  • More Cash Struggles – Thousands of cash-burning businesses will need capital, and there will be a huge board and investor push on companies for profitability. These companies will be forced to be prudent when managing their operating expense base while also looking for ways to squeeze more margin out of existing customers.  
  • More Divestitures – Organizations will focus on their core business lines and, with limited equity or cash available, will be forced to divest non-core assets.    
  • More Mergers and Acquisitions – As businesses are forced to make strategic changes, this opens the door to softer valuations and “relative value” discussions, and will open a window for mergers and acquisitions among strategics and sponsors alike.   
  • More Failures – Organizations that don’t have a buyer or an investor once they are at the end of their cash reserves (and there will be many), will result in a shutdown of business operations. There can be only so many lifelines.  
  • More Rational Business Models – The “growth at all costs” or “grab some users to get the next funding round” models will no longer be tolerated by boards and investors. Companies will need to launch business lines with a hard look at break-even and ROI.    
  • More Focus – Payments and fintech businesses will focus on their core competencies and drive profitable models from core business operations before opening or acquiring new lines of business. Gone are the days of driving multiple sub-scale new lines of business simultaneously vying for capital and resources.

While the year ahead may sound ominous, it will lead to a “better” payments and fintech environment. Many of the organizations that were not built on solid foundations lacked the compliance and financial disciplines required for the long haul. There will also be huge opportunities for incumbents and new organizations to assemble assets in the right way, for not only long-term growth and stability, but for outsized returns.

Regardless, the Great Restoration is going to be fun to watch.

3 Key Trends in the Payment Industry Today: Embedded Episode 4 

In episode 4 of our monthly Embedded podcast, Josh Istas, the Senior Director of Product Strategy at TSG, and Timmy Nafso, Fortis Executive Vice President, discussed the evolution of payments—and what merchants and ISVs need to know about current payment trends.

The fact is, a frictionless payment system has become more than just “nice-to-have.” New consumer expectations and developer requirements are driving this revolution in the payments industry.

Below we’ve summarized three critical trends covered in the episode.

1 – Payments are more than a commodity

Initially, merchants and ISVs viewed payments primarily as a commodity. Payment software was largely a separate product, disconnected from the merchant site. However, this perception has changed as consumer demand for an enhanced payment experience has increased.  

For ISVs, offering embedded payment features that ensure that the payment process is frictionless for consumers is paramount. Payments now allow merchants to strengthen branding and provide consumers with an effortless payment experience, contributing to customer retention and satisfaction.

Therefore, payments have transitioned from a commodity to a key differentiator for software providers and merchants.

2 – Integration documentation should be easy to use

Payment functions require access to sensitive merchant and consumer data, placing pressure on developers to ensure strong data security. At the same time, developers must prioritize a payment solution’s ease of use and white-label options.

Detailed integration documentation enables developers to easily review and add payment solutions to their software. Documentation should be properly categorized and detailed with as much information as possible to ensure developers can troubleshoot effectively. It also allows development teams to discuss app architecture in detail and find additional methods of improving overall software functionality and security.

At the end of the day, solid documentation makes it possible for developers to remain self-sufficient and accelerate the integration process.

3 – What does the consumer want?

Consumer expectations for payment processes and options have dramatically evolved over the years. For example, 53% of Americans now use digital wallets as much as traditional payment methods, and 51% said they wouldn’t shop at a merchant that didn’t offer digital wallet payment options. Along with digital wallets, the number of Americans leveraging buy now, pay later (BNPL) services increased by one-third, according to the Federal Reserve Bank of Atlanta.

While merchants have driven the demand for payment innovation for decades, consumers are now the primary force advocating for an enhanced payment experience. Embedded payments, loyalty programs, BNPL, and alternative payment methods are rapidly becoming the norm due to consumer feedback.

However, embedded payment systems are not a one-size-fits-all approach. The individual payment processes and products must be tailored to each ISV or merchant’s customer base. Relying on surveys to gauge customers’ expectations is one method, but data often provides better insight. For an ISV or merchant to take advantage of hard numbers, however, it’s important to have a payment solution that offers robust analytics and business intelligence capabilities.

Leveraging the power of payments

A frictionless and flexible payment experience is no longer just a competitive advantage—it is mandatory for survival. Merchants and consumers expect streamlined and secure payment options, while developers require comprehensive documentation to effortlessly implement new solutions.

 As an award-winning payment platform, Fortis understands the importance of the payment journey. To learn more, discover the Fortis difference at fortispay.com.

Fortis Honored in TSG’s 2024 Real Transaction Metrics Award

NOVI, MI. (January 29, 2024) – Fortis, an integrated commerce and payments technology leader, is proud to be honored by TSG (The Strawhecker Group) in its 2023 Real Transaction Metrics Awards. Powered by TSG’s Global Experience Monitoring (GEM) platform, GEM monitors real credit card transactions and pings (not synthetic) from over 30 global locations across North America, South America, Europe, and Asia Pacific 24/7/365 to benchmark gateway performance. GEM is different from other monitoring solutions because it provides the merchant’s perspective of performance at checkout.

Fortis received first place for Lowest Gateway Minute Outage (North America). GEM pings locations in the United States and Canada to determine minute outages. An outage is recorded if at least 25% of location checks fail simultaneously.

Additionally, Fortis won Best Gateway Uptime, and was runner-up for Lowest Gateway Minute Outage (Global).

Performance data was assessed across more than 20 industry-leading global payments providers for 2023 to determine the Real Transaction Metrics Awards.

“Thank you, TSG, for the recognition! We are honored to have won Best Gateway Uptime and Lowest Gateway Minute Outage in North America, as well as earning the runner-up position globally,” says Ashley Usher, Chief Operating Officer at Fortis. “These accomplishments would not be possible without our dedicated Fortis Guides, whose unwavering commitment to excellence has positioned us at the forefront of the industry! This year, our team continues to prioritize seamless transactions and exceptional user experiences while building remarkable experiences for our customers.”

Fortis continues to revolutionize the payments landscape through their cutting-edge proprietary platform, meticulously crafted to bolster your software’s capabilities. Their user-focused portal ensures constant connectivity, offering reliable tools and support to enhance your customers’ experiences whether online, in-store, or on-the-go. Fortis’ secure, end-to-end module guarantees a seamless omnichannel payment experience, empowering you to deliver the modern, fluid, and predictable interactions your customer’s demand.

Details about the Real Transaction Metrics Awards and the list of winners are available here.

About Fortis

Fortis is the leader in embedded payments, processing billions of dollars annually by delivering comprehensive payment enablement solutions to software partners, developers, and their merchants. The company’s mission is to forge a holistic payments experience, guiding businesses to reach uncharted growth and scale. As the solution of choice for the future of payments, Fortis moves payments closer to invisible with a proprietary platform that supports and strengthens the commerce capabilities of software partners. For more information, visit fortispay.com.

About TSG

TSG (The Strawhecker Group) is a globally recognized analytics and consulting firm that supports the entire payments ecosystem, serving over 1,000 clients from Fortune 500 leaders to more than a dozen of the world’s most valuable brands. Trusted by industry leaders, TSG’s strategic services, market intelligence, and analytics merge to empower clients with actionable and accessible information. Please visit www.tsgpayments.com.

Partner Spotlight: Window World

Window World, America’s largest home exterior remodeler, combined their breakthrough software WW360 and the Fortis integration to transform their payment process.

Receiving and processing a vast number of transactions takes significant manpower. Recording payments and navigating various payment structures often draws time and resources away from growth initiatives. And, as a company scales, a streamlined payment process becomes more critical. As Window World has sold over 20,000,000 windows since 1995, it was essential for them to keep evolving their payment infrastructure to optimize their bottom line. 

“Payments that are made through Fortis make their way into 360, so they don’t have to do double entry. That eventually works its way into QuickBooks, so our store owners really appreciate the complete solution that Window World 360 and Fortis provide,” Duffy Sweeney, SVP IT Digital & Operations. 

This industry-leading home improvement company offers high-quality and energy-efficient windows, doors, siding, shutters, and more at an affordable price. In addition to these products, Window World offers a professional installation team to ensure the improvements are installed efficiently and in accordance with code.

With so many moving parts, it was essential for the Window World team to standardize and streamline their payment process. Fortis offered a comprehensive solution that worked with Windows World’s current tech stack by bringing innovative technologies and a credit card processing perspective to the table.  

Through the Fortis integration with WW360, Window World was able to automate payment posting to 360, boost payment security, add payment terminals to the field, and shift from card-not-present transactions to card-present payments—saving a significant sum in fees. In addition, final payments could be automatically charged as Fortis saved and tokenized client payment information.  

Partnering with Fortis not only digitized and automated the payment process for Window World, but also improved the customer experience. Window World’s clients appreciated the fast and convenient payment workflow.  

Fortis offers more than core payment services. Its value-based, robust approach to payment processing enables organizations like Window World to save time and resources as they grow. To leverage the Fortis advantage for your business or software, learn more about becoming a partner

Protect Your Retail Business and Maximize Revenue this Holiday Season

As the holiday season and 2024 grow near, retail businesses can expect an uptick in sales. Holiday spending is expected to reach record highs this November and December, forecasting in the realm of $957.3 and $966.6 billion. However, with this increase in transactions, there also comes an increased threat of fraud and chargebacks.  

We’ve covered chargebacks before, but as a refresher, a chargeback is a transaction that has been disputed and returned by the cardholder or issuing bank. A chargeback reverses a credit card transaction and withdraws funds that were previously deposited into a bank account. If you are a retail business owner looking to maximize revenue, it is imperative that you look to mitigate chargebacks especially during the holiday season. 

The Retail Chargeback Guide 

Fortunately, Fortis is here to help! In our latest piece, Chargeback Guide: Fraud Prevention Tips for Retail Businesses, we discuss the best practices and tips for your business to take to mitigate chargebacks. You can expect to learn: 

• The different types of chargebacks that exist 

• Best practices for chargeback prevention 

• Tips on how to protect your business against fraud 

• Information on the chargeback process with Fortis 

Start Maximizing Your Revenue with Fortis 

Ready to start maximizing your revenue and protecting your business against chargebacks, this holiday season and beyond? Download our Chargeback Guide and consider reaching out to Fortis for more information about our retail payment solutions. Happy Holidays! 

Fortis Celebrates Transformational Year in 2023 with Massive Growth in Embedded Payments 

Fortis’ investments pay off big with new partnerships, new markets, and industry recognition as it prepares for continued momentum in 2024, helping clients reach their goals and scale their businesses. 

Fortis, a payment technology leader for software providers, marketplaces, and scaling businesses, has driven significant year-over-year growth through its embedded payments solutions, newly formed partnerships, and industry recognition in 2023. This growth, among other accomplishments, emphasizes Fortis’ unwavering commitment to helping businesses grow and scale.  

“We saw Fortis rise to new heights this year, and it would not have been possible without the team’s relentless dedication to strengthening our platform. Looking ahead to 2024, we are excited for continued momentum and eager to see the success of software providers and their clients,” says Greg Cohen, Fortis CEO. 

International Expansion 

Fortis recently expanded into the Canadian market, allowing software platforms and businesses to leverage Fortis’ embedded payments technology and access the full suite of solutions through award-winning APIs. The Canadian roll-out supports omni-channel credit card processing, Interac Debit acceptance, and EFT capabilities. 

New Partnerships and Acquisitions 

Fortis also saw considerable growth through strategic partnerships:  

  1. First, a scaled-up partnership with Sage, and embedded capabilities with Acumatica, elevated the payments experience for businesses’ clients in these two ERP ecosystems. Through partnership, merchants now have access to everything needed to scale quickly and efficiently, including level two and level three data enrichment, card present transactions, and multi-company support. 
      
  1. Further enriching this ecosystem, Fortis formed a dynamic partnership with Red Maple. This allowed Red Maple to expand its payment processing solutions and offerings to Microsoft Business Central, Dynamic 365 and AX customers, opening new avenues for growth and collaboration.  
      
  1. Lastly, the acquisition of SmartPay broadened Fortis’ service offerings and enriched the team’s integrated payments expertise. The SmartPay acquisition gave Fortis access to a skilled team of integrated payments professionals, enabling the company to leverage the strong software relationships SmartPay built. This strengthened Fortis’ ability to serve scaling client businesses in complex markets. 

Team Growth

In addition to its technology, Fortis has also doubled down on its commitment to the customer experience. This year, Fortis expanded the customer service team by 90 percent to establish a premier support department, along with a new and improved knowledge base and learning management system to support specialized service procedures. These changes, along with the Integrated CXM and IVR Platform launch, have significantly enhanced service metrics, resulting in quick and effective resolutions for clients.  

To support the growing team, Fortis added Jonathan Goldin to the Executive Team in the newly created role of Chief People Officer. People are at the heart of what makes Fortis great, and with more than 25 years of experience and leadership in human resources and business transformation, Goldin will provide better visibility, prioritization, and decision-making around overall human capital strategies, talent development, and people-first programs.

Industry Recognition

Finally, in industry news, Fortis COO Ashley Usher was recognized at the CRN® Women of the Channel Awards, for her outstanding contributions in payments. Each year, CRN recognizes women from vendor, distributor, and solution provider organizations whose expertise and vision have left a noticeable and commendable mark on the technology industry.   

Fortis also launched its first-ever video and podcast series, Embedded: Unveiling Payments Latest Innovations, educating independent software vendors, enterprise system developers, value added resellers, and business communities at large, on the latest happenings in the payments space. Subject matter experts and influential guests from the payments industry shared their knowledge and experiences, keeping listeners up-to-date on the latest trends, challenges, and opportunities.

2024 and Beyond

In the year ahead, Fortis plans to continue to invest in a culture of success and talent as they double-down on product and experience enhancements for all partners and clients.

About Fortis

Fortis is the leader in embedded payments, processing billions of dollars annually by delivering comprehensive payment enablement solutions to software partners, developers, and their merchants. The company’s mission is to forge a holistic payments experience, guiding businesses to reach uncharted growth and scale. As the solution of choice for the future of payments, Fortis moves payments closer to invisible with a proprietary platform that supports and strengthens the commerce capabilities of software partners. For more information, visit fortispay.com.

Media contact: fortis@nextpr.com  

Boost Growth with a Sales and Marketing Assist Program

For ISVs and merchants, integrating payments into your software is a major step toward creating a holistic product. However, this is no easy task, as this addition affects many other areas of your business. That’s why having a fully equipped sales and marketing team is crucial to making this process seamless. A properly equipped team, via a Sales and Marketing Assist Program, helps maintain a seamless user experience, eases the transition for your customers, and gives you the opportunity to add an additional stream of revenue to your bottom line. 

In this blog, we look at three different ways to prepare your team for the integration of payments into your software or solution – in-house options, leveraging an agency, or using a third-party. First, let’s discuss the elements that are usually part of a Sales and Marketing Assist Program. 

Your Sales and Marketing Assist Checklist 

A typical Sales and Marketing Assist Program should contain the following components: 

Sales Education and Execution: 

  • Battle Cards 
  • Sales Call Script 
  • Sales Nurture Email Campaigns 

Marketing: 

  • Landing page 
  • Flyer 
  • Email Marketing 

Now, let’s discuss the three different avenues you can take to implement these types of programs.  

1.) In-house sales and marketing teams 

Your first option is to have internal sales and marketing teams within your organization. While you will have a lot of control over the process, this option can quickly become the most work. Your internal team will be responsible for not only creating messaging, but effectively communicating said messaging internally across the organization and externally to prospective clients. 

However, if done well, this option will save you money in the long run.  

2.) Leveraging agencies 

Your second option is to leverage an agency. One major benefit of using an agency is increased bandwidth. Your agency will provide the proper resources to develop the right messaging for your targeted audience.  

On the other hand, there will be considerable work needed to catch your agency up to speed, based on the individual goals of your organization. While the agency will have some templates in place, keep in mind that it will take a large burden from your core team, which ultimately comes with an external cost.  

3.) Third-Party Options 

Lastly, our final option is using a third-party payment processor. As you can imagine, this option comes with benefits in the form of expertise, efficiency, and cost.  

Ideally, the payment company you use should know the financial space inside and out, helping you optimally position your software or solution. Moreover, having your payment partner handle the sales and marketing means that they have this cost baked into their model, resulting in no additional cost for you, saving both time and money. 

Streamline your sales and marketing processes with Fortis 

No matter what path you choose – in-house, agency, or third-party – make sure you effectively calculate the cost of your path and do what makes the most sense for your business goals. If the last option sounds like it will work best for you, consider choosing Fortis to elevate the recurring payments and marketing strategies of your business! 

Fortis’ Sales and Marketing Assist Program enables businesses to quickly connect with their customers, maintain consistency, and support their sales and marketing efforts. Some features include: 

  • Customized enrollment support 
  • Experienced sales teams 
  • Comprehensive guidance from pricing analysis to revenue activation 
  • Co-branded templates, training guides, a campaign library, and online presence materials 
  • Video production tools – sales, educational, and spotlight content 

Our program contains expert guidance from specialized industry Guides and has tailored solutions for B2B, B2C, and enterprise merchants.

To learn more, visit our Sales and Marketing Assist Program page on our website. Let’s unlock the full potential of your business with our marketing and sales tools, together.

Strengthen Your Healthcare Software with Embedded Payments

The healthcare industry is notorious for being slow to update systems, especially when it comes to payments. So, what’s the reason for this reluctance toward a change that can improve speed and payment processing? 

Most healthcare providers simply don’t notice that their software is slowing down their receivables. For healthcare practices who have a complex and convoluted payment system due to health insurance and compliance requirements, it can be difficult to diagnose the problem. Most legacy EHR software is hyper-focused on patient care, but healthcare technology’s roadmap must encompass advancements to payments software, though they’re not always prioritized. 

An upgraded payments strategy can be a competitive advantage for developers and ISVs looking to capture more healthcare customers.  

The Link Between Modern Healthcare Payments and User Experience 

Non-traditional healthcare providers, such as chiropractors, mental health clinics, and physiotherapists, often don’t have the hospital volume to permit an extensive EHR system but need something more advanced than a basic payment processor. As more and more healthcare providers lean into digital payments, a new, robust payment system will become the norm. 

For example, between 2020 and 2021, mail-based medical billing dropped by 16%. Customers now prefer paying via phone calls, text messages, mobile app notifications, online portals, and email. Furthermore, around 60% of patients say they pay faster when using these alternative payment methods.   

All of this translates into an increased demand for better payment processing options from health providers and practices. Developers of healthcare software and EHR integrations should include digital payments in their strategy going forward.  

For software developers, security, usability, ease of integration, and flexibility are all required to stay competitive. Payments should be made easier, not harder, which means reducing the number of clicks and streamlining the payment journey. That said, removing slow, unnecessary steps without sacrificing compliance is key to improving cash flow for your customers. When they get paid quickly, they are reluctant to change to another provider.  

The solution for many software developers is simple—embedded payments.  

What are Embedded Healthcare Payments?

Embedded payments integrate right into your software. Customers no longer need to jump from a merchant landing page to a payment portal, and back, to complete a purchase. Embedded payments make it possible to keep the entire transaction on one, custom-branded page from start to finish.  

In addition to websites, embedded payments are compatible with mobile devices as well. If a patient downloads your app, they can pay via an embedded payment form in their phone. Keep in mind that an effective embedded solution should provide the ability to: 

  • Securely store card information on file 
  • Save more than one card—such as an HSA and credit/debit card 
  • Log all payment-related notifications 
  • Mail out statements for click-to-pay 
  • Set up recurring payments

The goal is to make payments as effortless, and as seamless, as possible. This not only accelerates receivables for end-users, but also reduces compliance pitfalls in the back office. It’s a win-win. For ISVs and EHR providers, helping your customers get paid faster is a key way to differentiate your software.  

Unlike traditional payment processors, an embedded payment solution isn’t just another mandatory expense. Some payment processors, like Fortis, provide revenue-sharing opportunities where you can actually earn money from each transaction. 

Keep Your Cash Flow Healthy with Fortis

Often, the best option for ISVs and software developers embedding payments into their platform is through partnership. The right partnership should offer easy integration, provide you and your customers with flexible payment options and revenue sharing for every transaction. Through customized embedded payment solutions, your software company can optimize healthcare payments effortlessly. 

Fortis is a leading embedded payments platform that provides end-to-end support for healthcare providers and practices to better serve their patients. Using award-winning API technology, the Fortis payment processing solution enables digital payments for a healthier cash flow, securely stored payment methods, click to pay invoices and more. 

To learn more about how Fortis can revolutionize your healthcare payment system through embedded payments, reach out to one of our guides

 

Fortis Welcomes Jonathan Goldin to C-Suite as Chief People Officer  

Fortis strengthens its investment in human capital with the addition of HR veteran Jonathan Goldin as Chief People Officer. 

Fortis, a payment technology leader for software providers, marketplaces, and scaling businesses, welcomes Jonathan Goldin to the Fortis Management Committee and Executive Team in the newly created role of Chief People Officer.  

With more than 25 years of experience and leadership in human resources (HR), mergers and acquisitions (M&A), and business transformation, Goldin comes to Fortis with previous experience in high-growth, national and global organizations like Net at Work Inc. In this new role, Goldin will provide better visibility, prioritization, and decision-making around overall human capital strategies, talent development, and scaling “people-first” programs.  

“Jonathan is an incredible addition to our growing organization. As we continue to expand, it is important to put an experienced people leader at the executive table, helping us focus on the needs of our talented team and operational growth,” said Greg Cohen, Fortis CEO.  

Goldin joins Fortis from PrimePay, where, as Chief People Officer, he led HR strategy and enabled business growth through organizational effectiveness, talent, leadership and engagement programs. Previously at Net at Work Inc., Goldin led the People function as Chief HR Officer, partnering with the business on strategic talent programs and enhancing the employee experience. Goldin spent the four years prior with ADP as VP of Global HR Transformation, PMO, Strategy & Planning, defining, driving, and enabling the next phase of ADP’s global HR transformation. 

“I am thrilled to join the Fortis team as their first Chief People Officer, further strengthening the organization’s commitment to our talented team members who deliver for our clients every day.  I’m looking forward to the journey ahead, as we work together to scale operationally, strategically align our talent and people programs, and achieve our exciting growth objectives,” said Goldin.  

Over the past three years, Fortis has grown its team five-fold and has expanded through North America with ambitions for more. Goldin’s experience in M&A and business transformation makes him the experienced leader Fortis needs for the growing company’s future. 

About Fortis

Fortis is the leader in embedded payments, processing billions of dollars annually by delivering comprehensive payment enablement solutions to software partners, developers, and their merchants. The company’s mission is to forge a holistic payments experience, guiding businesses to reach uncharted growth and scale. As the solution of choice for the future of payments, Fortis moves payments closer to invisible with a proprietary platform that supports and strengthens the commerce capabilities of software partners. For more information, visit fortispay.com

The Embedded Payments Guidebook: Turning Payments into a Strategic Asset 

It’s no secret that embedded payments are the future of eCommerce. In 2021, 73% of European business leaders planned to implement embedded finance solutions, and the trend has only continued to grow worldwide. Customer demands, new revenue streams, and an improved customer experience further propel merchants and ISVs toward embedded payment solutions. 

As a leader in the payments industry, we looked at the primary benefits of embedded payments, how they work, and why this technology can become a strategic asset. The full story is in our free Embedded Payments Guidebook.  

In our whitepaper, we discuss: 

  • The Basics of Embedded Payments 
  • The Business Benefits of Embedded Payments 
  • The Models of Embedded Payments 
  • Evaluating an Embedded Payments Provider 
  • Elevating Payments to a Strategic Asset 
  • Additional Resources for Getting Started 

We’ve summarized some highlights from the whitepaper, below: 

5 Benefits of Embedded Payments 

Legacy payment systems contribute to a sluggish and disjointed customer payment experience. Customers must often leave the merchant site to verify their payment information with a third party, creating friction. Customers then bear the burden of manual data entry and payment reconciliation. 

Embedded payments change that and more. The benefits of this technology turn everything around: 

  1. Automation reduces the amount of data entry. 
  1. Merchants can keep their payment portals on-brand and on their website or app. 
  1. This technology applies to every industry.  
  1. Organizations can leverage real-time insights and analytics. 
  1. They experience complete control over the payment experience.

How Embedded Payments Work

Given the flexibility of this technology, it only makes sense that there is more than one way to apply it. There are approximately three embedded payment models: 

  • Partner Referral Model – This a convenient plug-and-play solution, but it lacks customization options and is challenging to scale. 
  • Payment Facilitation (PayFac) Model – A PayFac simplifies the process by aggregating all transactions under an account, and these platforms are accountable to acquiring banks. This model offers software companies a greater revenue share but is also more costly to maintain.  
  • Embedded Payments-as-a-Service (EPaaS) – This embedded payments model allows software companies to leverage the customization and revenue benefits of a PayFac model but reduces the compliance and regulatory burden. 

From Payment Feature to a Strategic Asset 

The right embedded payments solution is a strategic asset, supporting customer retention efforts; a frictionless check-out experience, loyalty or rewards programs, alternative payments, and other value-adds streamline payments.  

What is the result of a technology-driven payments strategy? Healthy cash flow and opportunities for growth. 

To leverage embedded payments, you’ll want to carefully evaluate solutions to ensure they align with your financial and long-term goals. Furthermore, you want a solution that will scale with your business.  

Download our Whitepaper 

Ready to optimize your payments workflow and capture even more revenue? Then, you’ll want to download our Embedded Payments Guidebook for more insights from the leader in embedded payments.

Apple Pay and Google Pay: Digital Payments Made Easy

Did you know that nine in 10 Americans use digital payments and 53% use digital wallets

While digital payment methods have been around for years, the pandemic brought them to national consciousness, and their popularity is only continuing to soar. Today, it has become increasingly common to see consumers and businesses, alike, paying via their digital wallet rather than by credit card or check. 

Unfortunately, integrating these payment types to legacy infrastructure isn’t always so simple. Most payment processors and facilitators have limited payment options and may not include these other types of alternative payments. 

Let’s explore why you should adopt these digital payment methods, and why it’s important to pick a payment processor that can seamlessly embed them into your current software or solution. 

Digital Wallets

There are a multitude of digital wallet options, some of which are international, like Apple Pay or Google Pay, and others that are regional or country specific. Digital wallets have several benefits for both the payor and the payee: 

  • Convenience – Digital wallets may be loaded with funds or draw funds from saved payment sources, such as bank accounts or credit cards. All the payee needs is their phone or wallet information to make a payment, and these transfers are lightning-fast for both the payor and payee. 
  • Security – One of the most important benefits of a digital wallet is its enhanced security. When a customer makes a payment, the payment information is never disclosed. In other words, the business receiving the payment never gets a look at the credit card or bank account number, which also reduces their compliance burden.  
  • Speed – Digital wallets offer instant or near-instant payments, allowing businesses to maintain a healthier cash flow and log payments in real time. 
  • Fewer fees – Accepting digital wallet payments typically costs less than credit card fees, making it more lucrative for business owners.  

Apple Pay 

The Apple Pay wallet maintains a 92% market share of the US industry, making it the most popular wallet. Customers can verify payments directly from the App Store with their biometrics or passcode, making it convenient and relatively secure.  

Fortis allows merchants to accept and monitor Apple Pay transactions. To tap into Apple Pay, Fortis users only need to visit their Virtual Terminal Settings to show these transactions. 

Google Pay

Google Pay is one of the top digital wallets worldwide, and it is accepted in at least 19 countries. As a reliable payment processor, consumers and businesses have begun using Google Pay more and more over the years.  

Similar to Apple Pay, Fortis users can enable Google Pay options through their Virtual Terminal Settings.  

Digital wallets as a part of a payments strategy  

Offering digital wallet payment options solves significant problems for both B2B and B2C businesses. 

For instance, Apple Pay or Google Pay may: 

  • Reduce processing costs and boost savings 
  • Increase conversions 
  • Improve the customer experience—thus building customer loyalty 

As more consumers and businesses tap into digital wallets, they will likely come to expect this option while checking out or fulfilling an invoice. Therefore, it can be helpful to take a forward-looking approach to payments strategy and include these popular payment choices. Not only will you be able to leverage the above benefits, but you can position your business for long-term gains.  

Optimize your payments 

Providing Apple Pay and Google Pay as payment methods offers a number of benefits for businesses. Greater security, increased convenience, and lower fees are just a few. However, as mentioned above, once you decide to include digital wallets as part of your strategy, choosing the best payment processor is the next step. 

Timmy emphasizes the importance of choosing the right payments advisor for your journey. 


As an industry leader with award-winning APIs, Fortis understands the importance of security, flexibility, and innovation when it comes to accepting payments. That’s why our platform is built around providing a seamless and secure omnichannel solution

Speak with our payment experts to learn more about how Fortis can become a strategic advantage in your business. 

2023 BWH Hotels Annual Convention Recap: Fortis Helps Hoteliers Protect Their Revenue

Last month, Fortis participated in the Best Western Annual Convention hosted in beautiful Honolulu, Hawaii. The Fortis team had the opportunity to engage in educational sessions, workshops, and intriguing product demos to experience the latest in all things property management.  

As the leader in embedded payment solutions for businesses in the lodging industry, Fortis made a splash, stirring up conversations and answering questions from attending hoteliers on the trade show floor. The team’s expertise in B2B payment solutions allowed them to share how hoteliers can accept payments faster and more securely, minimize fraud, lower costs, and protect their revenue in the long term.    

Event Highlights: Educational Session on Chargebacks

One of the highlights of the event was an educational session hosted by Raj Pannu, VP of Business Development – Lodging at Fortis, called “The Top 5 Best Western Chargebacks and How to Fight Them.” This session delved deep into the world of chargebacks as Pannu walked attendees through best practices to help hotels protect themselves against chargebacks, minimize fraud, and reduce operational costs. 

What stood out to me was the opportunity hoteliers have to really make an impact in the industry. The event showcased real-world success stories and inspired attendees to embrace innovative strategies for sustainable growth,” said Raj.  

The session was a testament to Fortis’ commitment to advancing the lodging industry forward and fostering growth for hoteliers through innovative solutions. 

The Fortis Hospitality Difference

Fortis continues to lead the way in embedded payment solutions for businesses in the lodging industry. Our all-in-one payments platform seamlessly integrates into property management systems, empowering hotel owners to lower costs, prevent chargebacks, and accept guest payments securely. With industry expertise and easy-to-use technology, Fortis equips Best Western and other property owners with the tools they need to run their hotels successfully.  

Want to learn more about how Fortis can help you? Let’s talk! 

Adobe Commerce: Enabling Merchants and ISVs to Streamline Payments

Back in 2018, Adobe announced its agreement to purchase Magento Commerce for $1.68 billion. As a leading commerce software, the Magento solution enabled Adobe to expand its stellar cloud service offerings. 

Magento’s cloud-based platform supported both B2C and B2B organizations with a number of top-notch features, including: 

  • Category management 
  • Client accounts 
  • Customer service 
  • International support 
  • Marketing tools 
  • Order management 
  • Payments 
  • Product management 
  • Promotions 
  • Search technology 

We’ll explore how Magento’s software evolved after becoming Adobe Commerce, and what benefits businesses and ISVs can expect from the new approach, especially when it comes to payments.  

From Magento to Adobe Commerce: How the Platform Looks Today 

Adobe has long been an essential software for businesses across industries. As a leader in content creation, marketing, advertising, and analytics, it’s only natural that the organization would add payments to its applications. Magento’s versatility was integral to expanding Adobe into payments. And, now as Adobe Commerce, the software has been integrated into the new platform, with several changes. 

The first of which is the dependence on the cloud. Prior to its acquisition, Magento offered both on-premise and cloud platform options. With Adobe Commerce being included in the Experience Cloud, users can now tap into their payments data from anywhere—and sync with other Adobe applications. In other words, merchants and ISVs can leverage the vertical integration between the eCommerce software and other key applications, such as web development and video production. Having the same vendor for multiple functions simplifies the workflow and tech burden, too. 

Adobe also enables users to take advantage of various payment integrations. This component makes accepting and processing payments easy.  

The Top 5 Benefits of Adobe Commerce 

There are many advantages to ISVs and merchants when it comes to using Adobe Commerce. The top 5 include: 
 

  1. Personalized experiences – Merchants and ISVs can leverage the platform’s AI to create and deliver relevant promotions and recommendations to customers.   
  1. Reach more customers – Omnichannel capabilities enable new ways to reach customers, either through enhanced marketing campaigns, merchandising options, or additional payment features. Reach can be extended to new locations and customer segments without leaving the platform with localized options.  
  1. Extensive integrations – As one of the biggest software systems out there, Adobe supports hundreds of free and premium plugins.  
  1. PCI-compliance — Security and compliance is critical for any payment system. Adobe Commerce not only offers high-quality security measures, but also PCI-DSS compliance. 
  1. Enhanced data and analytics – Adobe Commerce enables merchants and ISVs to gain full visibility over their sales and commerce processes.  

The Fortis Difference 

As the leader in embedded payments, Fortis seamlessly integrates with Adobe Commerce, enabling merchants and ISVs to enhance their payments experience. 

Our award-winning APIs and payment solutions provide unique, customizable payment pages, increased security through tokenization, and a faster and easier checkout process for end-customers.  

Looking to get started? Learn more about how Fortis can accelerate your payments with our Adobe Commerce plugin

4 Must-Have Features for a US-Based Canadian Payment Processing Solution

The infrastructure for Canadian digital payments has been a long time in the making. For years, payments giant Interac has been a leader in building digital payment infrastructure in the country.  

Now, US-based payment solutions can leverage this infrastructure and further transform it with proprietary technology. This includes empowering ISVs and merchants with embedded payments and omnichannel payment systems.  

Below, we discuss the essential features needed for US-based business to process payments in Canada. 

Top Features for US / Canadian Payment Processing Solution

Any powerful payment processing platform should include several features, regardless of the country, like multi-currency support, customization, and multiple payment options. But here are four specific features to consider when thinking about processing in a Canadian ecosystem:  

  1. Local payment options: Accepting local payment methods, including Interac debit acceptance and other forms of electronic funds transfer (EFT), is essential. Simply accepting card-not-present (CNP) or card-present (CP) is not enough. 
  1. Loyalty programs: When it comes to accepting payments, it’s not all about credit cards and digital transfers. Gift and loyalty programs can also help businesses build revenue and boost customer retention. Having a platform that integrates these features with your regular payment options enables you to get creative with your overall payment strategy.  
  1. Omnichannel approach: Not all customers are keen to use a credit card—and even if they are, merchants may need to accept their payments via phone, computer, or in-person. An omnichannel approach to payments streamlines the experience for both the merchants and customers. 
  1. Seamless customer experience: The end customer may abandon their cart during the payment process, particularly if it takes too long or looks unsafe. A platform that offers detailed customization without sacrificing local compliance standards helps merchants optimize their processes. The increase in revenue then filters down to their software provider so everyone wins.  
Timmy Nafso, Executive VP of Fortis, tackles the crucial question: “Why Canada?”

Optimize Your Payments Strategy

Fortis has long been a leader in embedded payments in the United States, and solutions are just starting to expand to Canadian customers. ISVs and merchants processing in Canada can now access the Fortis Platform’s full suite, award-winning APIs, and thorough guides. To learn more about this recent expansion, read the formal press release, here. 

To find out more about the Fortis Platform’s support for payment processing in Canada, schedule a call or download this one-pager.  

What is a PayFac and How is it Beneficial to a Software Provider?

For software providers, streamlining the sales process, onboarding merchants quickly, and having an all-in-one solution is top of mind to stay competitive. Keeping up with the ever-evolving payments industry, however, makes this a little difficult. Considerations like selling in regional or global markets and building a solution that’s adaptable and accepts multiple currencies is critical. All the while, software providers want to ensure that their account is protected against fraud and other threats. 

Software providers have one of two options – either building the payments infrastructure themselves or enlisting the help of a PayFac. A PayFac is a payment facilitation solution for software providers and small businesses that enables them to streamline payments without investing in the infrastructure themselves. Instead, they choose a payment facilitation provider that manages everything from underwriting to gateways. 

Let’s explore some of the reasons why a software provider might consider using a PayFac. 

Timmy Nafso dives into the myths and realities of payment facilitation and talks about the importance of choosing the right model for your business.

PayFac and the advantage of payment facilitation providers 

As an embedded payments solution, payment facilitation providers can customize services to meet software providers’ specific needs. This approach isn’t just convenient in terms of cost and time-savings, but it allows software providers to scale as they serve more merchants or customers. At the same time, they do not have to handle the liabilities related to maintaining a payments module, such as PCI-DSS compliance, gateway reporting, or regular security tests.  

Depending on the PayFac solution chosen, merchants can accept more than just credit cards. ACH payments, eChecks, and other forms of digital transfers provide a better customer experience while retaining more revenue.  

Measuring the competitive edge of adopting a PayFac 

It’s easy to see how PayFac offers software providers the technology to effortlessly process payments at a fraction of the cost of in-house solutions. However, it’s the tangible benefits to their merchants that ultimately adds to the bottom line. 

For instance, merchants and eCommerce businesses struggle with high cart abandonment rates, thus reducing their revenue and the amount software providers would receive from payment processing. 18% of customers abandon their cart due to complex or lengthy check-out processes alone, and another 19% didn’t trust the website with their credit card information.  

Fortunately, these issues, along with others, can be resolved with a streamlined, user-friendly payment facilitation system. Improving the check-out experience can boost conversion rates by 35.36% — and when the merchant earns more, so does the software provider.  

A best-in-class payment solution 

With Fortis’ PayFac solution, software developers and merchants can leverage award-winning APIs and leading payment technology to scale their business. Fortis manages everything for you – underwriting, fraud monitoring, funding, gateway reporting, and chargeback management. Fortis also leverages negotiations made with acquiring banks and processors, supply an in-house Level 1 PCI compliant payment gateway, and provides all necessary certifications and licenses. Even better, if you don’t want Fortis to manage it all – you have that option, too! The Fortis Platform’s sophisticated and diverse API libraries allow you to leverage and control the payment process flow and customize the merchant’s onboarding and transactional experience.  

To learn more about the Fortis difference, discover how easy it is to simplify your payments with our PayFac solution.